Daily Mail & General Trust has agreed to buy Bristol United Press,
publisher of The Bristol Evening Post and Western Daily Mail, for pounds
121.5 million. DMGT, which already owns 30 per cent of BUP, aims to
consolidate its position in the west of England with the
Smarterwork.com, an internet start-up that matches clients to online
suppliers, has appointed Walker Media as its agency. The service is due
to go live in the new year, with a projected media spend of pounds 3
million in 2000.
Loaded, the men’s lifestyle title, is to produce 100 different covers
for its January issue. Each cover will portray a cultural icon of this
century, including Laurel & Hardy, Muhammad Ali and Kate Moss. An
enclosed poster will feature all 100 front covers.
John Weir, group publisher of Future Publishing’s computer titles, has
been appointed to the board as publishing director. This move coincides
with Future Publishing’s plans to expand its internet publishing
division in 2000.
Attic Futura’s Bridget Marrison, publisher of Shine and Real Health and
Beauty, has been promoted to group publisher. She takes on additional
responsibility for TV Hits, Boyzone and special projects.
Metro, the free daily newspaper published by Associated Newspapers in
London and Manchester, has launched editions in the West Midlands and
central Scotland. Up to 100,000 copies of Metro West Midlands will be
available daily in Birmingham, Coventry and Wolverhampton and 100,000
copies of Metro will be distributed in the central belt between Glasgow
Fox Kids Europe has appointed Natalie Hugh, the former director of
business development at Discovery Communications, as managing director,
internet and new media. Hugh’s role is to develop pan-European online
strategy, manage new-media activities and develop interactive TV
applications linked to Fox Kids programming. She will report to Ynon
Kreiz, chief executive of Fox Kids Europe.
Vogue’s publishing director, Stephen Quinn, has been promoted to senior
publishing director of Conde Nast. He will take an overview of
advertising issues across the company’s portfolio and monitor overall
Capital Gold is launching its first major outdoor ad campaign since the
service was networked across its broadcast areas. The campaign focuses
on Tony Blackburn’s drive-time show and features bus-backs, 6-sheet
backlit panels and local press.
Procter & Gamble has booked all Admedia poster sites in baby changing
facilities across the UK in December and January as part of a campaign
to promote Pampers’ new Care Mats. In total, Admedia operates 10,000
Eyesite Washroom poster panels in 160 shopping centres and motorway
service stations throughout the UK.
Action 2000, the body responsible for promoting Y2K compliance, is to
run a pounds 630,000 regional press campaign through the Newspaper
Society’s Feature Link, to reassure people that local services will not
be affected by the millennium bug. Feature Link connects with 1,300
regional titles through a network of 750 co-ordinators. The campaign
kicks off on 13 December.
Emap is investing pounds 1 million in marketing its music channel, The
Box, and has unveiled a pounds 250,000 new look for the channel
including new logos, graphics, audio links and title sequences. It plans
to reposition The Box as a non-platform-specific media brand to coincide
with the launch of a refreshed Box website.
BSkyB has bought a 5 per cent stake in the UK online toy retailer,
Toyzone.co.uk. The alliance is Sky’s first equity investment in
e-commerce. Sky will grant Toyzone the sponsorship rights to Sky One’s
cartoon series, Pokemon, and related programming. Sky will promote the
online site in its TV listings magazine, Skyview.