MBS Media has beaten MindShare and MediaVest to win MGM Home
Entertainment’s pounds 4 million media planning and buying account. MGM
markets videos and DVDs of mainstream films. CDP was the incumbent on
Coronation Street was the UK’s top-ranking television programme last
year, according to the Television Top 100 survey by the Royal Television
Society. The list showed that ITV had its best year - at the expense of
the BBC. Programmes such as Who Wants to be a Millionaire?, Heartbeat
and A Touch of Frost all appeared in the top ten programmes. There were
no BBC programmes in the top ten; Eastenders came in at 11.
The Word, the cross-company regional press sales house, is to be wound
up at the end of the month. Set up in 1988 to offer media agencies a
single buying point for the regional press, it was funded by
subscription payments from its member newspaper groups. The Word is
thought to have suffered from a lack of support from newspaper groups,
which have all strengthened their sales operations.
Marie Claire Health & Beauty is to go monthly, after increased demand
from advertisers and readers for greater frequency.The magazine, which
was launched as a quarterly in 1994, went bi-monthly in 1997. Meanwhile,
IPC Connect is launching Chat’s Lottery Special, a glossy, 60-page
magazine dedicated to the lottery. The title goes on sale on 21 February
for pounds 1.15.
Capital Radio Advertising has appointed Joannah Bishop as its regional
sales director for Manchester and Scotland. She replaces Tony Keaveny
who left Capital last year. Until now Bishop has been responsible for
the London regional sales teams for 95.8 Capital FM, 1548 Capital Gold
and 104.9 Xfm.
ITV2 has appointed Joan Lofts director of broadcasting. She replaces
Julian Lamaison who moved over to ITV to become director of planning and
strategy. Lofts was most recently acting as a consultant to ITV on the
development of a new children’s channel.
IPC is building its online presence in its music and sport division with
two key appointments. Neil Robinson, previously the associate publisher
of NME, Melody Maker and nme.com, has become media network director.
He will work across the music and sport portfolio. Steve Sutherland, the
editor of NME, becomes the magazine’s brand director.
Forbes Global, the international edition of Forbes magazine, has named
Prashun Dutt as director of marketing and research. Dutt was previously
media director for a number of agencies, including J. Walter Thompson
and Ogilvy & Mather, before moving into publishing. Most recently, he
was the marketing director of The Times Publishing Group in Asia.
News Communications & Media, which is being eyed up for acquisition by a
number of its rivals, has posted strong interim profits. Pre-tax profits
rose by 10 per cent to pounds 10.3 million on a turnover of pounds 71
The circulation of the company’s flagship title, The Southampton Daily
Echo, rose after the addition of a Saturday magazine supplement.
EasyJet is targeting drivers on the M1 and M6 with its new Luton to
Liverpool service. A fleet of 30 lorries travel daily along the route,
carrying the messages ’Why drive when you can fly?’ and ’The motorway we
use is always clear’. Poster Publicity is the buying specialist behind
The largest outdoor screen seen at a European stadium is to be erected
by the pitch at Twickenham for the Rugby Six Nations Championship. The
76-square metre screen is the result of a tie-up between the screen
specialist, Screen Co, and the content provider, Blink TV.