Capital Radio has announced its intention to invest in a new
internet music site and go on the acquisition trail for UK radio
stations. Its annual results, published last week, revealed that it was
to plough pounds 5.5 million into the online venture, about which few
details have been revealed. The group recorded a 3.6 per cent rise in
pre-tax profits to pounds 37.1 million.
NTL has announced a 47 per cent increase in the number of homes taking
its cable service (without the addition of the Cable & Wireless cable
interests) in the nine months to the end of September. The company now
has around 2.2 million customers and more than 90 per cent of them
subscribe to both the TV and telephony services. NTL’s chief executive,
Barclay Knapp (left), said the CWC business was now being successfully
integrated into NTL.
Total Media has won the Budgen’s media account, worth pounds 1.5
million, following a three-way pitch. MediaCom TMB was the incumbent on
the supermarket retailer’s account. Total Media will work on Budgen’s
’Great local value’ campaign.
FMCG advertisers will be offered a money-back guarantee this Christmas
by Maiden Outdoor on its point-of-sale 6-sheet poster sites outside
supermarkets. If advertisers on these sites do not see a demonstrable
sales increase in the products they are advertising they will get a
refund. The offer is a repeat of one Maiden carried out in the
Granada Media has signed up Pharmax, the manufacturer of the Infacol and
Sudocrem babycare preparations, to feature their brands in the
remodelled parent and baby rooms in Granada motorway service areas.
Emap Digital Radio has emerged as the only applicant for the Liverpool
digital multiplex licence. It is proposing eight programme services
including its own brand, Magic, and Capital’s Xfm. Emap says it will
launch the service in February 2001.
Sport First, the sports newspaper, has achieved an Audit Bureau of
Circulations figure of 100,829 for October, the highest since its launch
in March 1998.
Cosmopolitan magazine and its licensed products has been voted 1999
Brand Property of the Year in the European Licensing Industry Awards.
The brand has been licensed for a variety of products, including bags,
hosiery, bedding and spring water.
Julian Hardy (left), the commercial director of IPC’s internet venture,
IPC Electric, is leaving the company, just five months after joining.
Kevin Kerrigan, who was appointed operations director at IPC Electric
last week, will take over Hardy’s role. A spokesperson cited a
’difference of opinion over the strategic direction of the company’ as
the reason for his departure.
UK-based Mobile Outdoor Media has enlisted British lorries as mobile
advertising sites. These ’ad trucks’ will provide sites which are larger
than a 96-sheet poster, being 40ft long and 14ft high. Each truck will
have a Global Positioning System Unit to record the route and mileage
during the period of the ad space contract. Advertisers will be able to
pay from pounds 1,600 per vehicle per month to use the sites.
Commercial radio’s total revenue for the last full year has grown by
13.3 per cent to pounds 453 million. Revenue from national advertisers
between July and September - up 31 per cent on the same period last year
- is largely responsible for the increase. Radio advertising accounted
for 5.4 per cent of all display in the 12 months to June.
Chrysalis Radio has poached the Radio Authority’s deputy development
director, Daniel Owen, to become its strategy and development manager.
Owen’s key responsibilities will be to oversee the radio company’s