Greene King is reviewing its pounds 3 million media account
following its acquisition of Morland. BJK&E, the incumbent on Greene
King, and MediaCom TMD, the incumbent on Morland, will pitch against
Universal McCann, whose sister creative agency, McCann-Erickson, handles
the creative business, and Optimedia. Pitches will be held in November
and a decision is expected before the end of the year.
A lifestyle magazine, aimed at men and women aged 18 to 35, is launching
this week. Limb by Limb, a bi-monthly magazine produced by Speakeasy
Media, is a satirical title aimed at people bored by the existing
magazine market offerings. Limb by Limb will have an initial print run
of 25,000 and be distributed in London and the South-east.
MTV is launching a campaign to support its MTV Europe Music Awards, due
to take place next month in Dublin. The campaign, created by Dynamo and
an in-house creative team, comprises press and poster ads featuring
artists such as Britney Spears and Ronan Keating.
Cabal Communications, publisher of Front and Real Homes magazine, has
appointed Mark Fitzgerald business development director. Fitzgerald was
previously advertising sales manager for Front, the lads’ magazine. He
will be responsible for increasing non-traditional revenue across all
Cabal’s titles, building cross-promotions and overseeing the commercial
growth of the Front website.
Fox Kids is launching an interactive website on 30 October as part of
its plan to become a key provider of web content for children. The site,
created by Subnet, will be updated daily and allows children to select
from a range of interactive activities including chat rooms and
games.
Tony Keaveny, the sales director of Capital Radio’s Manchester outfit,
has joined Emap On Air as the sales director of its Northern operation.
Keaveny will report to the newly appointed Dave King, and replaces Sarah
Jane O’Malley, who is returning to Emap On Air’s London office.
Amra, the Trinity Mirror-owned regional sales house, has appointed
Adrian O’Neill as marketing director at board level. O’Neill, who was a
founder director of the Newspaper Publishing Group when it launched The
Independent, will join Amra on 1 November. He was previously a director
at CST.
Following the successful launch of Maxim in the US, Dennis Publishing
has revised the ad rate base for its first half year in 2000. Maxim’s
guaranteed rate base will be 1.5 million, up 131 per cent on the first
half of 1999.
ScottishPower Retail is to launch an instore customer magazine called
The Power, produced by Summerhouse Publishing and distributed three
times a year. The Power, carrying consumer and lifestyle features, will
have a circulation of more than 400,000.
Country Living magazine is launching a new property section where
readers can buy or sell their home. Readers pay a pounds 50 fee, unless
they are subscribers to the magazine, in which case the property service
is free. Susie Smith, editor of Country Living, said: ’Country Living
readers long to find a better quality of life in the country and we hope
our property section will help them turn that dream into a reality.’
Haymarket Specialist Publications has redesigned What Hi-Fi? with a new
front cover and several new sections aimed at retaining the magazine’s
competitive edge. The November issue will carry 260 pages, with a new
12-page section called ’Sound Advice’ providing information on finance,
shopping, setting up equipment and answers to reader enquiries,
alongside the new ’Reader Rescue’ and ’Best Buys’ sections.
