MEDIA: FOR THE RECORD

Greene King is reviewing its pounds 3 million media account following its acquisition of Morland. BJK&E, the incumbent on Greene King, and MediaCom TMD, the incumbent on Morland, will pitch against Universal McCann, whose sister creative agency, McCann-Erickson, handles the creative business, and Optimedia. Pitches will be held in November and a decision is expected before the end of the year.

Greene King is reviewing its pounds 3 million media account

following its acquisition of Morland. BJK&E, the incumbent on Greene

King, and MediaCom TMD, the incumbent on Morland, will pitch against

Universal McCann, whose sister creative agency, McCann-Erickson, handles

the creative business, and Optimedia. Pitches will be held in November

and a decision is expected before the end of the year.



A lifestyle magazine, aimed at men and women aged 18 to 35, is launching

this week. Limb by Limb, a bi-monthly magazine produced by Speakeasy

Media, is a satirical title aimed at people bored by the existing

magazine market offerings. Limb by Limb will have an initial print run

of 25,000 and be distributed in London and the South-east.



MTV is launching a campaign to support its MTV Europe Music Awards, due

to take place next month in Dublin. The campaign, created by Dynamo and

an in-house creative team, comprises press and poster ads featuring

artists such as Britney Spears and Ronan Keating.



Cabal Communications, publisher of Front and Real Homes magazine, has

appointed Mark Fitzgerald business development director. Fitzgerald was

previously advertising sales manager for Front, the lads’ magazine. He

will be responsible for increasing non-traditional revenue across all

Cabal’s titles, building cross-promotions and overseeing the commercial

growth of the Front website.



Fox Kids is launching an interactive website on 30 October as part of

its plan to become a key provider of web content for children. The site,

created by Subnet, will be updated daily and allows children to select

from a range of interactive activities including chat rooms and

games.



Tony Keaveny, the sales director of Capital Radio’s Manchester outfit,

has joined Emap On Air as the sales director of its Northern operation.

Keaveny will report to the newly appointed Dave King, and replaces Sarah

Jane O’Malley, who is returning to Emap On Air’s London office.



Amra, the Trinity Mirror-owned regional sales house, has appointed

Adrian O’Neill as marketing director at board level. O’Neill, who was a

founder director of the Newspaper Publishing Group when it launched The

Independent, will join Amra on 1 November. He was previously a director

at CST.



Following the successful launch of Maxim in the US, Dennis Publishing

has revised the ad rate base for its first half year in 2000. Maxim’s

guaranteed rate base will be 1.5 million, up 131 per cent on the first

half of 1999.



ScottishPower Retail is to launch an instore customer magazine called

The Power, produced by Summerhouse Publishing and distributed three

times a year. The Power, carrying consumer and lifestyle features, will

have a circulation of more than 400,000.



Country Living magazine is launching a new property section where

readers can buy or sell their home. Readers pay a pounds 50 fee, unless

they are subscribers to the magazine, in which case the property service

is free. Susie Smith, editor of Country Living, said: ’Country Living

readers long to find a better quality of life in the country and we hope

our property section will help them turn that dream into a reality.’



Haymarket Specialist Publications has redesigned What Hi-Fi? with a new

front cover and several new sections aimed at retaining the magazine’s

competitive edge. The November issue will carry 260 pages, with a new

12-page section called ’Sound Advice’ providing information on finance,

shopping, setting up equipment and answers to reader enquiries,

alongside the new ’Reader Rescue’ and ’Best Buys’ sections.



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