Media: Richemont hands European media account to ZenithOptimedia

The luxury goods manufacturer Richemont has confirmed that it has handed its European media planning and buying account to ZenithOptimedia, as revealed in Campaign (29 July). ZenithOptimedia will share the business with its sister Publicis agency Starcom, which will handle the account in Latin America and the Middle East. ZenithOptimedia will also look after the business in North America.