Here we have four presenters: Mark Durden-Smith, a rugby correspondent for Sky Sports, Edith Bowman, a DJ and MTV presenter, Colin Murray, a Radio 1 stand-in DJ and finally Kirsty Gallacher, the easy on the eye Sky presenter.
The problem appeared to be that they were being asked to do things they had never done before. To ask a DJ and music gossip to front the weather and a Radio 1 stand-in DJ to provide news on the Mayday Protests just didn't work. Yes, there was detail, but it was too obvious that they just weren't interested.
When the presenters do what they know best it works. It doesn't bother me that the presenters discuss whose turn it is to make the coffee or that they wander off camera to do it. It's all good fun. This is, after all, what they are trying to achieve. They are going for the 20- to 24-year-old market and are looking to replicate the informal feel of the red-top press.
However, at this age, we want something we can ignore and (hangover permitting) occasionally some concise information. The news they were giving us was too long for headlines but too short for the randomness that we like in The Sun.
At its peak, The Big Breakfast was hitting 1.5 million a day but this had fallen to around 150,000 by its end. An audience of 239,000 - an improvement - watched the first show, although Channel 4 is aiming for 500,000 within 12 months. However, being beaten by all other channels on launch day, including Bear in the Big Blue House on Channel 5, it appears it still has some work to do.
The Rise strapline is: "Are You Awake?
I say you may have been before you started watching ... I don't think it will be long before I am back watching MTV.