Media Solutions to expand after hiring lead WCRS planner

Media Solutions, the joint media venture between CIA Group and GGT, has hired a new managing partner and is preparing to relaunch itself into the media market.

Media Solutions, the joint media venture between CIA Group and GGT,

has hired a new managing partner and is preparing to relaunch itself

into the media market.



The pounds 50 million-billing shop has poached John Carter, the director

of planning at WCRS, to be its third managing partner to spearhead a new

wave of growth.



Carter, who joins Media Solutions in mid-April, will take responsibility

for strategy, a new role in the company’s line-up, working alongside the

other managing partners, Peter Williamson, managing director, and Andrew

Napier, broadcast director.



Carter said part of the company’s repositioning would include broadening

its service beyond traditional media to incorporate added-value

offerings such as consultancy work and sponsorship.



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