Media Solutions, the joint media venture between CIA Group and GGT,
has hired a new managing partner and is preparing to relaunch itself
into the media market.
The pounds 50 million-billing shop has poached John Carter, the director
of planning at WCRS, to be its third managing partner to spearhead a new
wave of growth.
Carter, who joins Media Solutions in mid-April, will take responsibility
for strategy, a new role in the company’s line-up, working alongside the
other managing partners, Peter Williamson, managing director, and Andrew
Napier, broadcast director.
Carter said part of the company’s repositioning would include broadening
its service beyond traditional media to incorporate added-value
offerings such as consultancy work and sponsorship.