Below are this week’s questions for Campaign’s weekly competition for TV
buying departments, and the latest league table. Faxed entries to Peter
Billyard on 0171-413 4503 or phone on 0171-413 4108 by 5pm this Friday
1 TVR
How many HWCH TVRs will this timing deliver?
Date: 11 November
Time: 9.15pm
Channel: ITV Ulster
Programme: The Bodyguard
2 Conversion
What will be the conversion from adults to 16-34 adults?
Date: 13 November
Time: 8.45pm
Channel: BBC1
Programme: The Thin Blue Line
3 Share of viewing
What will be the ABC1 men share of total viewing for this timing?
Date: 12 November
Time: 10.15pm
Channel: Channel 4 Network
Programme: Night in the City
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Answers to week two questions TVR Conversion Share of viewing
(4.3) (71.8) (7.9)
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Rank Rank Agency Est. Est. Est. Points Total
this last this points
week week week
1 3 The Media Centre 4.5 78.0 12.0 23.4 48.4
2 - BMP Solutions in Media 2.7 70.0 8.5 25.2 45.8
3 1 YMG Carat 5.3 87.0 21.7 15.6 42.9
4 9 Mediastar 5.2 78.8 14.0 19.2 42.5
5 5 CIA Media Solutions 5.1 84.7 15.0 17.3 41.6
6 10 MBS Media 3.8 77.0 26.0 18.1 41.3
7 - John Ayling and Associates 6.0 79.0 11.0 21.1 41.0
8= 2 The Media Business 5.5 90.0 17.0 14.7 39.9
8= 6 Bates Dorland 6.5 78.0 14.0 16.3 39.9
10 - Abbott Mead Vickers BBDO 4.6 85.0 22.0 17.5 39.7
11 11 Ogilvy and Mather 55.3 55.3 55.3 55.3 55.3
12 13 Maher Bird 55.3 55.3 55.3 55.3 55.3
SOURCE: Campaign (wins reported in 17 Dec 1993 issue, or since)
*Amended figures. Queries to Belinda Archer on 071-413 4229
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