Below are this week’s questions for Campaign’s weekly competition for TV
buying departments, and the latest league table. Faxed entries to Peter
Billyard on 0171-413 4503 or phone on 0171-413 4108 by 5pm this Friday
1 TVR
How many men TVRs will this timing deliver?
Date: 18 December
Time: 10pm
Channel: BBC2
Prog: The Page Three Story
2 Conversion
What will be the conversion from women to 16-34 women?
Date: 16 December
Time: 10.30pm
Channel: Channel 4 Network
Programme: Sex With Paula
3 Share of viewing
What will be the adult 16-34 share of total viewing?
Date: 16 December
Time: 10.15pm
Channel: ITV Network
Programme: Young Guns II
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Answers to week seven questions TVR Conversion Share of viewing
(7.3) (94.2) (50.1)
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Rank Rank Agency Est. Est. Est. Points Total
this last this points
week week week
1 1 BMP Solutions in Media 6.8 108.0 37.0 25.2 174.6
2 7 Young and Rubicam 5.1 90.6 50.0 26.6 166.3
3 5 The Media Business 4.5 101.0 49.0 25.3 165.7
4 4 Mediastar 4.3 94.0 43.0 24.5 165.0
5 8 Abbott Mead Vickers BBDO 8.5 92.0 34.5 25.1 164.7
6 - MediaCom 6.1 91.0 42.5 26.6 163.9
7 6 John Ayling and Associates 4.0 108.0 45.0 23.0 163.1
8 2 CIA Media Solutions 3.1 117.5 39.5 19.6 162.8
9 - Feather Brooksbank 8.2 93.0 52.0 28.3 162.5
10 - Leo Burnett 4.4 95.5 54.8 25.0 161.9
11 11 Ogilvy and Mather 55.3 55.3 55.3 55.3 55.3
12 13 Maher Bird 55.3 55.3 55.3 55.3 55.3
SOURCE: Campaign (wins reported in 17 Dec 1993 issue, or since)
*Amended figures. Queries to Belinda Archer on 071-413 4229
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