MEDIA: SPOT THE SPOT COMPETITION

Below are this week’s questions for Campaign’s weekly competition for TV buying departments, and the latest league table. Faxed entries to Peter Billyard on 0171-413 4503 or phone on 0171-413 4108 by 5pm this Friday

Below are this week’s questions for Campaign’s weekly competition for TV

buying departments, and the latest league table. Faxed entries to Peter

Billyard on 0171-413 4503 or phone on 0171-413 4108 by 5pm this Friday



1 TVR



How many men TVRs will this timing deliver?

Date: 25 November

Time: 11pm

Channel: ITV Network

Programme: Personal Services



2 Conversion



What will be the conversion from adults to 16-34 adults?

Date: 26 November

Time: 10.30pm

Channel: Channel 4 Network

Programme: Rush



3 Share of viewing



What will be the HWCH share of total viewing for this timing?

Date: 26 November

Time: 5pm

Channel: BBC1

Prog: A Nose Through Nature



------------------------------------------------------------------------

Answers to week four questions    TVR     Conversion    Share of viewing

                                 (37.6)     (96.1)           (12.2)

------------------------------------------------------------------------

Rank Rank Agency                      Est.  Est.   Est.  Points   Total

this last                                          this          points

week week                                          week

 1    1   BMP Solutions in Media      43.0  112.0  19.3   21.1    95.2

 2    4   YMG Carat                   32.0   91.0  15.0   25.7    93.9

 3    2   The Media Centre            22.0  109.0  15.0   22.3    93.5

 4    6   Mediastar                   36.0  107.2  15.3   25.9    92.9

 5    -   Abbott Mead Vickers BBDO    36.0  103.0  11.0   27.9    92.6

 6    3   John Ayling and Associates  27.5  110.0  16.0   22.8    91.1

 7    7   CIA Media Solutions         34.0  112.0  16.3   23.9    90.7

 8    5   The Media Business          25.0   88.0  16.8   22.0    89.0

 9    9   Feather Brooksbank          40.2  111.1  18.2   22.8    88.5

10    -   McCann-Erickson             32.0  105.0  15.0   25.3    88.3

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