Below are this week’s questions for Campaign’s weekly competition for TV
buying departments, and the latest league table. Faxed entries to Peter
Billyard on 0171-413 4503 or phone on 0171-413 4108 by 5pm this Friday
1 TVR
How many men TVRs will this timing deliver?
Date: 25 November
Time: 11pm
Channel: ITV Network
Programme: Personal Services
2 Conversion
What will be the conversion from adults to 16-34 adults?
Date: 26 November
Time: 10.30pm
Channel: Channel 4 Network
Programme: Rush
3 Share of viewing
What will be the HWCH share of total viewing for this timing?
Date: 26 November
Time: 5pm
Channel: BBC1
Prog: A Nose Through Nature
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Answers to week four questions TVR Conversion Share of viewing
(37.6) (96.1) (12.2)
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Rank Rank Agency Est. Est. Est. Points Total
this last this points
week week week
1 1 BMP Solutions in Media 43.0 112.0 19.3 21.1 95.2
2 4 YMG Carat 32.0 91.0 15.0 25.7 93.9
3 2 The Media Centre 22.0 109.0 15.0 22.3 93.5
4 6 Mediastar 36.0 107.2 15.3 25.9 92.9
5 - Abbott Mead Vickers BBDO 36.0 103.0 11.0 27.9 92.6
6 3 John Ayling and Associates 27.5 110.0 16.0 22.8 91.1
7 7 CIA Media Solutions 34.0 112.0 16.3 23.9 90.7
8 5 The Media Business 25.0 88.0 16.8 22.0 89.0
9 9 Feather Brooksbank 40.2 111.1 18.2 22.8 88.5
10 - McCann-Erickson 32.0 105.0 15.0 25.3 88.3
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