Media Spotlight: ‘Lego's joyful focus’

In this instalment of Media Spotlight, our new feature that showcases the best media thinking, we hear from Initiative about how it helped adults to fall in love with Lego once again.

by Arvind Hickman
Media Spotlight: Initiative ran a campaign with Lego to inspire calm and joyful moments with the coloured blocks
Media Spotlight: Initiative ran a campaign with Lego to inspire calm and joyful moments with the coloured blocks

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