Media Spotlight: How a letter from Santa opened up the magic of Christmas to blind children

John Ayling & Associates partnered with the Royal National Institute of Blind People to help bring Christmas cheer to blind kids in one of the most powerful media campaigns of 2021.

by Arvind Hickman
Keira Mills holds up a braille Christmas card
Keira Mills was the star of a TV ad urging people to spread some Christmas cheer for blind children

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