Media Spotlight: How a letter from Santa opened up the magic of Christmas to blind children

John Ayling & Associates partnered with the Royal National Institute of Blind People to help bring Christmas cheer to blind kids in one of the most powerful media campaigns of 2021.

by Arvind Hickman
Keira Mills holds up a braille Christmas card
Keira Mills was the star of a TV ad urging people to spread some Christmas cheer for blind children

Sign in to continue

Sign In

Trouble signing in?

Reset password: Click here

Email: support@campaignlive.co.uk

Call: 020 8267 8121

Register

  • Limited free articles a month
  • Free email bulletins

Register Now

Get 30 days free access to Campaign and recieve:

  • Full access to campaignlive.co.uk
  • Quarterly printed magazine
  • Bulletins, podcasts and member-only content, such as School Reports 2022
  • Event discounts to Campaign conferences 

Start your free trial

Need to activate  your membership?

Campaign Members
Click here >>

Marketing Society Members
Click here >>