Media stars think local for NS regional press ad push

The Newspaper Society has unveiled the first stage of a pounds 3 million marketing campaign which uses leading industry figures to promote the benefits of advertising in regional press.

The Newspaper Society has unveiled the first stage of a pounds 3

million marketing campaign which uses leading industry figures to

promote the benefits of advertising in regional press.



The print campaign, created by Ken Davies and Jeremy Clark at BDH TBWA,

will run in trade magazines such as Campaign and The Grocer, as well as

across regional press titles from 19 April.



Advertising and media luminaries such as Rupert Howell and Christine

Walker will feature in the green-tinted ads, which show them enjoying a

local newspaper as part of their daily routine.



The ads, which try to change people’s perceptions of the regional press,

are the first part of a three-stage campaign. The second phase is a

questionnaire sent to more than 20,000 key players in the advertising,

media and marketing industries which will form the basis of a manifesto

of commitments for the regional press. The third stage is the manifesto,

which will be launched at the beginning of next year.



The campaign, funded by regional publishers, aims to communicate that

one in four of British adults reads a regional newspaper, while changes

are being made to make the regional press an easier medium to work with.



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