Cosmopolitan magazine has had an overhaul and now boasts a dedicated men's section, calledthe "man manual", which apparently reveals exactly what is going on in the male mind. The "man manual" can't have arrived a moment too soon for Cosmo readers, though for the time being, most blokes' heads will be pretty much filled up with World Cup trivia. Other new sections for the NatMag title include Cosmo's "happy list", which flags up trends, while the glossy is covering all bases with new features "Sex and the single girl" and "Sex and the not so single girl".
ITV is (rightly) getting plenty of flak for preventing its HD channel viewers from seeing England's World Cup goal against USA on Saturday by misplacing an ad break, so the broadcaster will welcome a bit of praise for a different element of its tournament coverage - its ITV Live online service. ITV Live allows fans to watch the matches on their computers, enabling a lot of skiving in the office. Viewers can also customise the ITV.com live stream with interactive elements such as a chat service, polls, quizzes and match stats. Admittedly, the service has not been without its teething problems, but as these are ironed out, we predict it will become an invaluable part of the working day over the next few weeks.
Sport's World Cup issue
Sport magazine brought out the biggest-ever issue in its four-year history last week with a 96-page World Cup special. The issue was timely as it arrived a year after the free title, which had previously been in dire straits, was acquired by UTV Media. The World Cup edition includes 40 pages of advertising from brands such as Nike, Umbro and Adidas, and interviews with the likes of Cristiano Ronaldo and the Argentina striker Lionel Messi. UTV Media recently announced that Sport has returned to profitability, so the issue also marks a welcome turnaround in the fortunes of the freebie.
Evening Standard set to profit
Who would have thought that after the demise of the loss-making thelondonpaper and London Lite, it would take a Russian oligarch and his strategy to distribute the London Evening Standard gratis to make lemonade out of the capital's freesheet lemon. What next? The Daily Express to go a full month without a Princess Diana front page?
AND ONE THING WE DON'T ...
NME Radio goes online-only
It seems like only yesterday that BBC 6 Music was being led on that long walk to the gallows, but now the executioner is putting the bag over the head of NME Radio, that other digital stalwart of indie kids old enough to remember when the battle between Blur and Oasis meant something. We get the feeling that the hangman is more of a Wet, Wet, Wet fan.