Media: Things we like

Wired UK's advertising campaign

The new campaign to support Conde Nast's Wired magazine is a clever one - as you'd expect from a title that seems very aware of its own cleverness. The campaign makes shrewd use of fresh content from Wired on JCDecaux digital screens and poster sites across London. Created by HMDG, the activity features quirky lines and content that stand out in the rush at busy train stations.

The IT Crowd

We enjoyed the fourth series of Channel 4's hit comedy The IT Crowd. One of the cleverest sitcoms around and penned by the Father Ted writer Graham Linehan, The IT Crowd also pulled in strong audiences that grew throughout the series - last week's final episode brought in a record high for the show of 2.1 million. Channel 4 deserves praise for sticking with comedy when other broadcasters have seemingly lost the ability to commission quality in this area. Here's to the next series.

Top Up TV's Freeview move

While it's a little strange to see pay-TV channels on Freeview, it's encouraging to see that Top Up TV has emerged from the shadows with a deal to supply Sky's main two sports channels to the ten million-plus Freeview box owners.

The flexibility of the Top Up TV package, which launched on Monday, seems impressive - viewers can access the pay channels without having to take out a long-term subscription and the deal should deliver extra audience for big programming such as Premier League and Champions League football.

Sky's HBO deal

Sky's movie and sports content is top quality but it's been taking steps lately to improve its drama and general entertainment, with last week's £150 million five-year deal with HBO creating particular excitement for fans of popular dramas such as The Wire, The Sopranos and Six Feet Under, which will now have a regular home on Sky's channels.

Sky will also have the exclusive rights to new HBO series such as Martin Scorsese's Boardwalk Empire.

AND ONE THING WE DON'T ...

Virgin Media's attempt to block Project Canvas

We understand that it might not be in the best interest of Virgin Media's balance sheet but we reckon that the video-on-demand service Project Canvas could be a groundbreaking service for viewers and will offer something new to advertisers. So we were disappointed to see this week that Virgin Media has filed a complaint with Ofcom that the proposed service is anti-competitive and has also called on the Office of Fair Trading to step in to stop the project. Let's hope it fails.

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