Media: Things we like

The Sunday Mirror's Wayne Rooney transfer exclusive

It's not often that all the newspapers agree on something, particularly when it comes to transfer gossip. But if you'd picked up any paper on Monday, from The Sun to The Daily Telegraph to the Manchester Evening News, you'd have seen them all in agreement that Wayne Rooney is on the brink of leaving Manchester United after falling out with Sir Alex Ferguson. So credit must go to the Sunday Mirror, which trumped its rivals by not only getting the story first, but for having the confidence to splash it on its front page.

The Social Network

A powerful analysis of a generation-defining social tool or an easy way of cashing in on the popularity of a website? For us, The Social Network is certainly more the former than the latter, with David Fincher providing a dark and intriguing look at the story and characters behind the making of Facebook. It's easy to see why the film is being tipped for Oscar nods, with Jesse Eisenberg, in particular, turning in a great performance as Facebook's founder, Mark Zuckerberg. Even Justin Timberlake emerges with some credit.

The McDougalls UpperCrust pie cannon

We've enjoyed following the pie company McDougalls and its campaign, created with the ad agency Mother. The activity followed its attempt to fire one of its pies, using a giant "pie cannon", across the Channel. The comedians Armstrong and Miller have fronted the campaign and it enlisted the Daily Mirror as a media partner to run special features and online documentaries ( The result is some entertaining content and good awareness for a brand looking to push its British credentials. It's also another example of a brand working with comedy to achieve its goals.

Market Kitchen: Big Adventure

The Good Food Channel's new evening series is proving to be strangely compelling. Hosted by the chef Matt Tebbutt and former GMTV presenter Penny Smith, the programme sees big-name chefs travelling the country meeting food producers, much as Rick Stein did years ago. Local produce is then cooked up in the studio for a range of celebrities and food experts. It's nice, gentle evening entertainment after a hard day at work.


Davina McCall: A Comedy Roast

Channel 4's series, in which a top celeb is ritually humiliated by an assembled crowd of "comedians", is always painful viewing and last week's episode featuring the Big Brother host Davina McCall took this to new levels of embarrassment. Clearly, Davina is a sport for taking all this on the chin, or perhaps takes the attitude that all exposure is good exposure, but viewers seemed less than captivated, with only 1.1 million watching, despite its 9pm slot.


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