ITV appears to have hit the right note with the rebranding of its portfolio of channels. The commercial broadcaster has updated its image with a series of new idents and logos which are just the right side of slick and modern, without alienating its bread-and-butter viewers on ITV1. We think the new look will work whether ITV is airing the latest episode of Coronation Street or targeting cultured connoisseurs and lads with its digital offering on ITV3 and ITV4.
CELEBRITY BIG BROTHER
Congratulations once again to Channel 4 for wheeling out the unlikeliest bunch of has-beens, nearlies and virtual-nobodies-but-for-a-sexual-encounter for another highly addictive, cringe-inducing series of Celebrity Big Brother. You may baulk at its watchability, but with bank accounts empty and detoxes under way, its creators and commissioners must be applauded for their great sense of timing. Not to mention their gift for selecting the sort of surreal activity that keeps us entertained on these cold, dark January evenings.
THE PLAYSTATION PORTABLE (PSP)
PlayStation's hand-held cousin looks beautiful and plays like a dream. We particularly loved it over the Christmas break, when it made many a family Christmas bearable. No more charades in the living room with pissed-up Uncle Alf - just slip into the kitchen, fire up the PSP and you've escaped. It's good to see advertisers taking advantage too - the likes of BT and FourFourTwo magazine feature as advertisers in the Pro Evolution football game.
More success for Channel 4. Its latest US drama series - Invasion - looks set to cement the broadcaster's growing reputation for spotting good telly across the pond. Yes, the series is silly, expensive, bears no real relation whatsoever to real science and its demographic appeal is limited to paranoid X Files fans, but that's what we like about it. It's like Lost with aliens but without the relentless flashbacks. Here's hoping the UK series survives longer than its cancelled US run.
AND ONE THING WE DON'T ...
JOHN WEST TINNED FRUIT
This just isn't right. John West is so closely associated with tinned fish that it's hard to get the smell of tuna out of your nostrils when opening a can of its apple slices. The company's decision to use fishing imagery in its canned-fruit advertising only intensifies this feeling of nausea and has us running for the compost heap. On balance, we're left wishing we didn't know that John West produced tinned fruit. We'll stick to the tuna.