Media: Things we like


A multibillion-dollar business in the US, WWE has slightly less exposure on our shores. However, for the thousands of fans who do watch, the Royal Rumble, a yearly showcase, was an absolute treat. The only let-down was the fact that Triple H, aka "The Cerebral Assassin", didn't win the main event. However, an upside was the return of The Undertaker, aka "Dead Man Walking", challenging Kurt Angle, the Olympic champion, showing that even if the fighting doesn't keep you entertained, keeping up with the nicknames will.


The Mail on Sunday's trade campaign for the launch of its You magazine on newsstands comes in the form of a specially produced and professional magazine. It gives us details of the new-look You, including columnists and formats. The best bits, though, are the tailored agency contents (including a Valentine messages page). We also see three agency press directors - Initiative's Jane Wolfson, MediaCom's Claudine Collins and MindShare's Vanessa Clifford - in fashion shoots.


Think Winter Olympics and you think of Great Britain's Eddie "The Eagle" Edwards, soaring through the sky or Torvill and Dean skating into the history books. However, apart from these iconic moments in British sport, the Winter Olympics has traditionally had a frosty reception from British audiences. But that could change with the Turin Games. The women's freestyle, men's downhill and snowboarding have all been gripping to watch, while the TV coverage has added to the excitement, with every conceivable angle covered. The only thing missing is a plucky Brit we can all cheer on.


Five's eye for a programming acquisition has always been sharp (just look at the success of CSI) and its latest US import is no exception. Prison Break is basically 24 set in a maximum-security prison, as younger brother Michael gets himself sent to chokey in a bid to free his wrongly convicted older brother Lincoln. Race riots, mafia interference and vicious prison guards each make Michael's impossible task all the more difficult.


St Valentine's Day

Or the nakedly commercial "Hallmark Holiday" as it is sometimes known in the US. In many senses, it's a stroke of marketing genius to create a commercial bonanza during the desert of February, midway between Christmas and Easter. That is until you have to wade through countless tacky TV ads (step forward M&S with its Champagne and roses) and avoid restaurants because they double the price and are populated with warring couples who only go out together once a year and can't stand each other. Roll on Pancake Day, we say.

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