The Guardian had the pick of this year's April Fool stories with the Olaf Priol-penned scoop detailing the Coldplay frontman Chris Martin's pact to back the Tories after his wife, Gwyneth Paltrow, and Samantha Cameron bonded at a yoga session. The stroke of genius? A download on the Guardian website of a reworked version of Coldplay's hit Talk, called Talk to David, complete with the line: "It was the Converse trainers that did it for me/I got them in orange, wait till you see."
LYNX AMBIENT ADVERTISING
Ben Affleck in a cutesy ad with lots of improbably beautiful women and the odd bit of innuendo (the girl who bites the head off a stick of asparagus springs to mind) is one way of saying: "Use Lynx. Get sex." But the deodorant brand is being a bit more forward lately - by flogging its cans in condom machines in pubs. While the lavs in your average British local aren't the first place blokes would think to spruce up, the sex hint from this clever bit of ambient is as brazen as "get your coat love, you've pulled".
THE DAILY SHOW
Hats off to Channel 4 for another great US import. The anchorman Jon Stewart's inimitable presenting style is a refreshing break from the smugness of David Letterman and Jay Leno. As well as being very funny, it's also reassuring to know that American mainstream TV still has the balls for biting satire. It can only be a matter of time before Channel 4 starts screening The Daily Show on its flagship channel.
KFC's "mum's night off" offer is a clever marketing initiative, communicated effectively with an ad by Bartle Bogle Hegarty. It will resonate with fed-up housewives around the country. Still, with bird-flu fears approaching tipping point, KFC is going to need all the clever marketing initiatives it can get.
BECK'S ART LABELS
It's hard to imagine guzzling a bottle of Beck's with a picture of Tracy Emin wallowing in the bath slapped on it. But we like the idea of the bottle becoming the hero of this poster campaign by Leo Burnett. Beer and high culture are unusual bedfellows, so Beck's is understandably eager to remind the world that it has supported contemporary art for some 20 years.
AND ONE THING WE DON'T ...
NEWSPAPER DVD GIVEAWAYS
Of all the movies in all the world,why is it that the crappiest ones end up being given away as DVDs with the Sunday papers? Dune, which came courtesy of The Observer, has got to be the biggest load of sci-fi tosh ever committed to celluloid. And Ashanti, a freebie with The Mail on Sunday, is so bad you wonder how Michael Caine, Omar Sharif and the rest had the nerve to take the money.