Even the most die-hard football fan who has taken time off work to watch every game will find it hard to catch every match, goal, sending off and any other incident worthy of interest. Fear not, though, because with the BBC's excellent World Cup red-button service, viewers can replay every incident at their own convenience - even while the game is still live. It also features fan forums and enough stats to keep anoraks content. It makes you wonder how we ever lived without it.
VIACOM OUTDOOR'S TRANSPORT FOR LONDON PRESENTATION
Expectations were running high for what Viacom Outdoor planned to do with the London Underground contract it reclaimed in May. It is, after all, the largest outdoor advertising estate in the world and media buyers have been drumming their fingers waiting for improvements for some time.
The plans, unveiled at the Empire in Leicester Square last Thursday, are impressive. Not only are the Tube's tatty poster sites to be replaced with glossed, illuminated dry postings (goodbye glue), but the UK's largest digital poster network will be installed (we're promised by 2009). And, yes, the cross-track projection system that failed spectacularly in 2002 is back.
Stelios Haji-Ioannou's online DVD rental service, www.easycinema.com, is hard to beat. At £1.99 per film, it is cheaper than its high-street rivals, simple to use, you can keep the films for as long as you like and postage is free. There are 40,000 films available for hire, so no real compromise on selection either. It is the kind of service the internet was made for.
BIG BROTHER'S SEVENTH SERIES
It's not very cool to like Big Brother any more, but we've found that for another year we just can't quite stop ourselves tuning in. This series is the bitchiest ever, with the usual group of misfits proving that a few heated arguments and even someone whining about the lack of bottled water can make compulsive viewing. And Channel 4's ratings over the past few weeks have showed that it's not just us watching ... the same old format seems to have kept the public interested for a seventh year running.
AND ONE THING WE DON'T ...
Quite frankly, who gives a monkey's what so-called celebrities think? What they have to say for themselves is seldom intelligent, constructive or even worth listening to. One of the most annoying examples is Alastair Campbell's current blog on the Labour Party official website about the World Cup. What relevance do his views on footy have to the standing of the Labour Party? We don't know who Campbell thinks is interested in reading his ramblings but, as a Burnley FC fan, he hardly qualifies as a football expert.