Available via The Guardian's football website (football.guardian.co.uk), the World Cup podcast (called "World Show of Pod") is a cut above most rival efforts. Hosted by the excellent James Richardson, a man with impeccable broadcast credentials (including presenting Gazetta Football Italia first on Channel 4 and now on Bravo), the podcast is a successful mix of humorous observations, good interviews and a catch-up on the latest news. Richardson's trademark cheesy one-liners liven things up considerably.
DON'T PANIC MEDIA'S FREE PACK
Don't Panic's pack is distributed free to punters in shops, bars, universities and at music events. It is a really useful way for brands targeting youth audiences, as well as event organisers, to reach specific people. Stella Artois is currently using the pack to promote its series of Studio Live events. You also get free CDs and information on forthcoming festivals and club nights.
THE HARD ROCK CAFE'S HYDE PARK CALLING EVENT
The Hard Rock Cafe, an iconic brand in the rock world, celebrated its 35th birthday with a big festival in Hyde Park. The bands chosen were ideal for the Hard Rock brand (Pink Floyd, The Who et al) and the onsite and online branding was fantastically executed. The real bonus for event-goers was being able to tuck into gigantic portions of Hard Rock Cafe food, much better than most festival fodder. A partnership with Virgin Radio, which is rapidly expanding its portfolio of live music, ensured the event reached the masses.
THE DISNEY CHANNEL
The Disney Channel has achieved record ratings since its long-overdue decision to move to the basic Sky and ntl packages, putting the family-friendly channel within the reach of even the most scrimping pauper.
Shows such as Hannah Montana and The Suite Life of Zack & Cody are pulling in record audiences as The Disney Channel increased its audience share by 61 per cent.
AND ONE THING WE DON'T ...
TRANSAMERICA'S AD IN BUSINESS WEEK
BusinessWeek is undoubtedly a weighty title, which carries suitably serious advertising from the likes of Toyota, Canon, Zurich and Johnnie Walker.
In this company, Transamerica's ad sticks out as a real eyesore. The ad, celebrating 100 years of the insurance company, features a rubbish do-it-yourself cardboard cut-out, which enables you to make your own replica of the company's "pyramid" skyscraper in San Francisco. It's a bad idea that just comes across as looking cheap, yet probably cost a fortune.