Media: Things we like


Ralph Lauren's sponsorship of Wimbledon was inspired. The tennis tournament has the right tone (old-world snobbery) to match Lauren's brogues-to-blazer brand. The ball boys and girls looked excellent and the sponsorship raised the tone of the whole event. The men's champion, Roger Federer, responded to the raising of sartorial standards by wearing his own cream blazer, designed by Nike, when receiving the trophy.


For cycling fans without Eurosport, daily highlights of the 2006 Tour de France on ITV4 have been a godsend. Summer just isn't the same without those spectacular aerial shots of the peloton winding its way through poppy fields. As well as that, it has also been good to see ITV exploring the new-media possibilities, with daily podcasts available to download at no extra cost from Audio commentary featuring the British cycling legend Chris Boardman is delivered automatically to your computer every day. All that's missing is the iconic theme tune -maybe ITV could buy up the rights?


It must be disheartening for ITV knowing that it is going to get hammered by the BBC every time the two go head-to-head on big events. The World Cup final was no exception, with the BBC winning 17 million viewers to ITV's 3.5 million. The BBC's coverage of the event was the usual mix of fine punditry and bad commentary, with some inspired moments including a cringeworthy first-person account of the Olympic Stadium in Berlin read out by the "Brummie bard" Adrian Chiles.


Each week, The Guardian's Guide writers take a big commercial and rip it apart in "The Hard Sell" feature. But it is so well done we have to like it. Recent commentary has featured brands including Burger King, Magners, Kellogg and Velvet. Our favourite of the past few weeks, though, was the critique of BT's commercials featuring Adam. "The Hard Sell" says BT described him as "someone we feel we should all know", before concluding: "You know him, all right - he drinks in your pub wearing a Brazil football shirt, talking loudly about snowboarding or something Chris Moyles said, playing 'babyfoot' and listening to Groove Armada on an iPod." Worth checking every week in case your ad is in there.


Only Fools on Horses

The BBC's latest celebrity reality event is an idiotic stretch too far. The title of the show is inspired but that is about it. Getting B-listers to cad about on show ponies isn't our idea of fun and while it's for a good cause, the Sport Relief appeal, it is being milked shamelessly by the BBC to fill the dire summer schedule. We're looking forward to coverage of David Walliams' Channel swim, though - that's making a real effort for charity.

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