Hats off to the planners who had the brilliant idea of wrapping a "fake" front page around an edition of the thelondonpaper announcing that the US president, George Bush, had been assassinated. The wrap was created to promote a fictional documentary on the digital channel More4. The promotion, which featured a shot of Bush collapsing after being shot, was brilliantly executed and sufficiently authentic to leave some of the commuters we witnessed with a copy looking at the paper in bemused wonderment.
While we eagerly await the Borat film (literally a laugh a minute, according to our sources), we're enjoying Sacha Baron Cohen's brilliantly realised Borat website. It's full of classic Borat clips, a hilarious reaction to the Kazakh government's condemnation of the character and a handful of tantalising clips from the film. Plus, a link to his MySpace page which, if anything, is even funnier. A good example of integrated media planning.
VIRGIN RADIO PROMOTION
The last time Virgin Radio gave away a huge pile of cash, Chris Evans was still at the station and the world was gripped in a frenzied panic about the impending havoc the Millennium Bug might wreak. Virgin Radio has revisited this type of promotion and we like the result. The station has suspended a huge 20ft plastic star stuffed with cash above Regent Street to lure new listeners. At a time when radio is in the doldrums, it's good to see Virgin splashing the cash to lure them back.
It's good to see Martin Scorsese exorcising the memory of the overblown Gangs of New York in his second film about organised crime in New York's Irish communities. The plot zips along at a brisk pace, throwing down enough twists and challenges to keep the audience gripped at every moment. The performances are uniformly brilliant from a cracking ensemble cast. Mark Wahlberg and Alec Baldwin are especially good, as is Jack Nicholson. The dialogue crackles with wit and the soundtrack works brilliantly. There's very little, if anything, to find fault with.
AND ONE THING WE DON'T ...
TOP 100 COUNTDOWNS
Does Channel 4 have nothing else to fill four hours on a Sunday evening with than a constant stream of Top 100 countdowns? It may be cheap to produce, but it's dead boring. Last week's offering, 100 Funniest TV Moments, didn't know whether it was scripted moments, film clips, gaffes or behind-the-scenes action. It ended up being a mess. Although, on the bright side, there can't be many more subjects left to count down - unless it's a top 100 countdown of the top 100 countdowns.