One insert that won't be shaken straight into the bin is the sachet of Cafe Direct that arrived in Sunday's Observer. How considerate of them to provide coffee to accompany our morning paper. The Fair Trade brand was cleverly targeted to The Observer's environmentally conscientious readership and displayed good use of the medium. It offers an example to those companies who insist on filling our papers with leaflets no-one reads. Campaign's cafetiere is currently filled with Machu Picchu.
THE PARAMOUNT COMEDY FESTIVAL
The Brighton Comedy Festival, which was created by Paramount Comedy a few years ago, proved a great showcase for some of the best comedy acts in the UK. Performers included Paul Merton, Ross Noble, Russell Brand and Mitchell & Webb. The seaside setting and cosmopolitan Brighton audience is also a good fit for Paramount, which continues to use the event as a successful marketing exercise, even taking agency buyers to sample the action.
We're loving the latest series of The X-Factor on ITV. The judges seem spikier than in previous runs and are providing some great comedy moments. We also like being able to catch up on events in the Sunday repeat of the show. Let's hope that ITV can trounce the BBC's lame Strictly Come Dancing in the ratings. Then we can look forward to the next series of I'm A Celebrity ...
ROCKSTAR GAMES' LATEST WEBSITE
Rockstar, the maker of the violent video game classic Grand Theft Auto, looks set to have another hit on its hands with the schoolyard action game Canis Canem Edit (formerly known as Bully before Rockstar bowed to adverse publicity and changed the title). Anyway, the website to promote the game is brilliant (www.rockstargames.com/canis/home/). It combines action scenes from the game and deploys Rockstar's trademark dark humour to promote the new release through features such as a spoof school prospectus and a list of school rules.
AND ONE THING WE DON'T ...
THE RETURN OF THE BADGER
While we're keen followers of The Apprentice, we found the antics of last year's loser Ruth Badger really annoying. Sadly, she has returned to our screens, not because of her own brilliant business success but as the host of Sky One's The Big Idea show. She's also been all over daytime TV to promote the show, showcasing her annoying knack of referring to herself in the third person, as in saying things like: "Leave it to The Badger."
The final straw was the arrival of a press release announcing that The Badger has been hired to open a new Kall Kwik shop in Twickenham. Is there no escape?