Digital channels often stage themed weekends, but ITV3's recent "Poirot-fest" stood out thanks to the sheer quality of the programming, and also because ITV commissioned extra content, so you weren't just getting tired old repeats. As well as some classic sleuthing, viewers also got to watch documentaries about the making of the programme and David Suchet, who plays the detective, on how he identifies with the character. A welcome alternative to a night out with the fireworks.
THE TIMES' "ASHES VIDEO DIARY"
As excitement builds in anticipation for the Ashes, The Times has got in early with a great idea to attract users to its website before the Anglo-Australian grudge-fest starts, and its competitors start clamouring for fans' attention. The paper has signed up the England cricketer Matthew Hoggard to present a video diary (available at www.timesonline.co.uk/sport), offering users a behind-the-scenes glimpse at the England cricket team. The videos are great to watch, and teaser trailers in the paper provide a seamless link between its print and digital brands.
THE GUARDIAN'S RICKY GERVAIS PODCAST
The Ricky Gervais Show has set records, with eight million downloads from iTunes alone. The Guardian is now offering three free new shows created by Gervais, Stephen Merchant and Karl Pilkington. Called The Podfather, the broadcasts are available in downloadable instalments via www.guardian.co.uk/rickygervais, and judging by the first helping, a Halloween/Bonfire Night special, they promise to be hilarious. Karl's theories on the existence of ghosts are a highlight.
THE SUN AND NEWS OF THE WORLD "USER-GENERATED CONTENT"
Forget wallcharts, the latest reader offer is bucketloads of cash in exchange for hot news stories. Witness a whole supplement in last Sunday's News of the World promoting the paper under the line: "Text your tips and pics to earn pounds pounds pounds for exclusives." The Sun followed suit with heavy promotion of its text message service, where readers can submit pictures and story exclusives. Given the lack of real exclusives in either paper recently, this could be a very timely move.
AND ONE THING WE DON'T ... STARBUCKS' EARLY CHRISTMAS
As if it isn't enough having three Starbucks on every high street, the coffee corporation is also trying to make us celebrate Christmas early. Barely was Halloween over, when we were confronted by white Christmas trees and snowflakes on our trip to pick up a daily caffeine injection. We're not "Bah! Humbug" types, but it's still early November. Surely too early for Christmas-themed coffee and turkey dinners.