We think Sainsbury's is using this sponsorship, now two years old, very effectively. The idents, rather than the usual irritating tat, are well produced and the short recipe ideas are proving extremely useful. We also like the fact that the sponsorship is backed with recipe cards in-store and with online activity.
TIM MARLOW ON HOGARTH
This art programme, broadcast last week on five, had us riveted to the screen. While it was essentially confined to art critic Tim Marlow and Private Eye editor Ian Hislop mincing around a gallery analysing Hogarth paintings and prints, it still made for some fascinating and enlightening viewing. Hogarth's grip on his subjects and satirical eye really came through in the show, mainly as a result of Hislop's observations on how many of his targets are still relevant today.
SKY'S PROMOS TO VIRGIN MEDIA CUSTOMERS
Last Sunday night, Sky launched a TV campaign on its feed to cable customers which highlighted the squabble over carriage that might mean cable customers lose access to Sky One programmes. The ads, featuring characters from top shows such as The Simpsons and 24, claim that Virgin is going to deprive its viewers of the best programming (or "TV that you love" in Sky's words) and urges viewers to complain or switch to Sky. Bitter, yet inspired marketing.
MEDIACOM'S NEW OFFICES
We had the pleasure of a turn around MediaCom's new Theobald's Road HQ last week, and the WPP outfit has made what was previously the cold, corporate home of Group M into a comfortable, impressive base. We especially applaud the white spiral staircase in the atrium, and MediaCom's move to employ the owners of the cafe next to its previous offices as the management of its new cafe/bar facility. Hopefully, MediaCom's clients will be as impressed as we were.
AND ONE THING WE DON'T ...
THE REHABILITATION OF JADE GOODY
Having been pilloried for her racist antics in Celebrity Big Brother, Goody is now attempting to win the tabloid press around with a PR stunt visit to India. We just hope that the press, who gave her a good kicking last time around, don't fall for this drivel. To be fair, Goody isn't having the coverage all her own way. The Sun, which devoted three pages on Tuesday to her visit, criticised her for making an embarrassing pun before undermining its case by running the headline: "Jade says sari." Sadly, this is an illustration of how much the tabloids need their own creation.