Industry sector reports usually make for some dull reading, but the Internet Advertising Bureau's investigation about the state of the UK's in-game advertising market is a lively and well-researched paper. It intersperses the data and analysis with some entertaining quotes and anecdotes. It begins with a quote, from 1989, made by the then chief executive of Nintendo, Kristian Wilson: "Computer games don't affect kids. If Pac-Man had affected us as kids, we'd be running around in a darkened room munching pills and listening to repetitive music."
THE SOUTH BANK SHOW
We're not generally big fans of Melvyn Bragg's culture fest, but last Sunday's episode, focusing on the Midlands film director Shane Meadows, made for great viewing. Concentrating on Meadows' latest film, This Is England, we learned how his early years on the streets of Uttoxeter had influenced the storyline about skinheads in early 80s England. One of Bragg's better displays.
JCDECAUX'S LAUNCH OF ITS HEATHROW TERMINAL 5 ADVERTISING
The launch event might have gone on a bit too long for our liking, but there's no doubting that the launch of Heathrow Terminal 5 will provide some impressive opportunities for advertisers. JCDecaux and BAA have invested £25 million in digital technology, and some impressive traditional advertising sites. A new range of street furniture and an area for experiential marketing completes the look. The new terminal opens in March 2008.
ROB BRYDON'S ANNUALLY RETENTIVE ON BBC3
Brydon's latest comedy vehicle is a Larry Sanders/Alan Partridge-influenced comedy, in which he plays an extreme version of himself. The main storyline sees scenes of him presenting a lame Have I Got News For You-type show intercut with action of run-ins with the production team and other celebs. The first show featured him seducing Eamonn Holmes' partner Ruth, only for the radio and TV personality to catch them at it. Hilarious and bizarre.
AND ONE THING WE DON't ...
QUEUING UP FOR CELEBRITY CLOTHES RANGES
While this week's launch of the Kate Moss Top Shop range looks like an undoubted PR and commercial success for the store's owner, Sir Philip Green, we're not so keen on queuing for hours for our garments. The chaos around the Moss launch put us off, and we're not sure about the whole concept of paying a premium to wear Madonna from H&M or Lily Allen's new range for New Look. We'd rather take our chances popping into Primark. Mind you, visiting there now is no guarantee of peace and quiet.