Feature

Media: Things we like

BATMAN PROMOTIONAL CAMPAIGN

The Batman sequel The Dark Knight appears next year, but the promotional campaign is already underway. A website - ibelieveinharveydent.com - popped up, introducing the character Harvey Dent, while a another site - ibelieveinharveydenttoo.com - also showed up, where a defaced image of Dent lurked. If you entered your e-mail address, you were given a code helping you to uncover a sinister image of The Joker. The image, though, then disappeared, leaving the message "page not found". However, run your mouse over the site and you uncover more Joker-y weirdness, with the message "See you in December". Teaser trailer? Can't wait.

MARKET KITCHEN ON UKTV FOOD

Hats off to the good people at UKTV for spending money on some strong original programming. The latest food offering is a fine cookery show set in London's Borough Market and featuring the presenting talents of the food critic Matthew Fort, posh bloke Tom Parker-Bowles and Gordon's Ramsay's wife, Tara. Fort and Parker-Bowles, in particular, make for an oddly compelling presenting team, as they introduce the usual blend of celebrity chefs and recipe ideas with a spin on fresh market produce. Waitrose's clever idents also work well alongside the programme.

VELVET'S SPONSORSHIP OF SUPERNANNY

The decision by SCA Hygiene's toilet paper brand Velvet to sponsor the popular Channel 4 show Supernanny is inspired. It's a great brand fit, and the idents promise to be well above average, featuring the "Baby MD" character that appears in Fallon's advertising for the brand. A new strapline - "who's in charge?" - has been developed to suit the programme's theme. This promises to be one of the effective and enjoyable sponsorships of recent years.

PAUL MERTON IN CHINA

Five's new documentary show, featuring the comedian Paul Merton having adventures in China, is proving a right riveting watch. The first episode showed the Have I Got News For You star tackle a plate of donkey penis, while the second had him visiting a relaxing temple, before enduring savage Kung Fu classes. It's proving a big hit for five - the first episode pulled in close to two million viewers.

AND ONE THING WE DON'T...

MCCAIN'S COVERWRAP IN METRO

Last week, McCain Foods chose a Metro newspaper coverwrap to promote its new Potato Gourmet range. Nothing wrong with that - Metro has a fine history of coverwraps, and its time-poor commuter audience is perfect for the quick-bake product. However, the black ink of the ad rubbed off all over our hands and prompted us to tear the wrap quickly from the paper. It did create standout, but sadly for the wrong reasons - inky hands on a hot, sweaty Tube is not a good thing for a food brand to be associated with.

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