Media: Things we like

THE MAIL ON SUNDAY'S PRINCE CD GIVEAWAY

Apparently, the pint-sized musician personally authorised The Mail on Sunday to give away his new album, Planet Earth, free with the paper on 15 July. Whether he did or didn't, it's a great coup for the MoS as the ten-track CD will not be sold in shops, and will only be available to ticket holders at Prince's concerts and in the MoS. It's a move the MoS is branding "groundbreaking" and the "most sensational CD giveaway of all time", and we think it's a very shrewd and brilliant piece of marketing.

UNCUT'S BOB DYLAN EXTRAVAGANZA

Keeping with the giveaway theme, Uncut magazine is giving its readers a swag of pressies to celebrate its tenth birthday. While it's not quite as sensational as an exclusive Prince CD, we like the fact that the music magazine knows its target market and has nailed the gifts perfectly. The anniversary special lauds a Bob Dylan extravaganza, complete with a 15-track Radio Bob CD and an "A to Z" of all things Dylan. Uncut has also thrown in The Uncut Book of Revelations, a collection of rock facts that is bound to give music snobs and geeks hours of music trivia to argue over.

SCRUBS: SEASON FIVE

Even in its fifth season (the DVD box-set went on sale last month), this show maintains its originality and wit as the writers find new and inventive ways of moving the characters forward without overly changing the dynamic of the relationships. Its flights of fantasy and dream-like sketches are also tempered enough to keep them from being boring. Plus, there's a lot more of Donald Faison (who plays Dr Turk) dancing - which is always funny.

THE PR CAMPAIGN FOR THE OFFICIAL 007 MAGAZINE WEBSITE

"007 and counting ... the countdown has begun to the biggest Bond website of all," a press release screamed for the relaunch of the official 007 James Bond magazine. The website, www.007magazine.co.uk, is apparently the world's foremost James Bond resource and even includes an endorsement from arguably the best ever Bond, Sir Sean Connery.

AND ONE THING WE DON'T ...

THE IPHONE HYPE

It hasn't even hit the UK yet but we are over the hype of the iPhone. Sure, we'd give our right arm for one, but the mania surrounding the launch has just been too much. All the news stories and YouTube movies of people queueing for days to be first in line to buy the latest Apple gadget were nauseating to say the least. Especially when other sensible folk just waited until later in the evening to shop in relative peace at the 24-hour Apple Store on Fifth Avenue. Also, we are mystifed by the YouTube videos of people smashing and breaking apart their brand new iPhones. Considering the phones are retailing for $500, we really don't see the point.