Carol Midgley's Bargain Hunter column in The Times' Saturday magazine is always a good read. Her witty, down-to-earth commentary invariably hits the spot. Last week, she wrote about the wastefulness of bottom facials - a new wheeze from beauticians to help rich women with nothing much to do part with even more cash. It's a new trend from the US, and, as Midgley pointed out, we're lucky they're not called "fanny facials".
Universal, the maker of The Bourne Ultimatum, has signed a brilliant (and probably cheap) deal to sponsor Streetwars, the real-life water pistol assassination tournament currently being waged in London. The tournament lasts three weeks and involves picking up details on your "target", then secretly stalking them with your watery weapon while simultaneously avoiding the person who's trying to assassinate you. It's clearly a game for geeks, freaks and would-be mass murderers, just the sort of people who are going to love a film about a slightly cracked-up trained assassin ...
THE BOURNE ULTIMATUM
And the third instalment in the Bourne series won't disappoint. Prepare to be exhausted by a tense plot, held together by incredibly gripping fight scenes and roof-top chases. The scene is very much set for another sequel, although Julia Stiles is going to have to work on her Karate chops.
THE RETURN OF CADBURY'S WISPA
Hurray, Cadbury is bringing back that 80s icon of chocolately loveliness, the Wispa. At the time it was pulled in 2003, we seem to remember some nonsense about there being no point producing both Wispas and Twirls, as they were too similar. They are, of course, totally different. Anyway, Cadbury has come to its senses following an internet campaign on MySpace, Bebo and Facebook, including a 14,000 strong "Bring Back Wispa" group lobbying for the bar's return. Power to the people - we're just off to start a Bring Back The Transformers campaign. Oh, wait ...
AND ONE THING WE DON'T ...
INDUSTRY DATA OVERLOAD
We know that audience data is essential for trading and for media owners in competitive markets, but do we really need two cartloads of it released on the same day? Recently, we saw the unveiling of both the consumer magazine Audit Bureau of Circulations figures and the Rajar radio audience data coincide. Not ideal, given that both magazines and commercial radio had to share the limelight and certainly not perfect for those having to wade through both sets of data in quick smart time (like us). Hopefully, ABC and Rajar can ensure this doesn't happen again.