More than 30,000 people ventured up to Central London on Sunday to take in the city's sights from their bikes without the fear of being skittled by London's drivers, as part of the Hovis Freewheel Day. Ken Livingstone again showed his eagerness to promote cycling by closing down a large section of London, from Westminster to London Bridge, so that cyclists could enjoy their ride. Hovis should also be commended for its organisation of the event that ran as smoothly as the thousands of wheels that set off down Pall Mall on the day. It might have annoyed the motorists faced with road closures, but this was the sort of event to add an image of health to the Hovis brand.
There's no doubt that this adaptation of the Ian McEwan novel is a quality film, but whether you like it or not will depend to a significant degree on your views of lavish English costume dramas. Keira Knightley has won plaudits for finally turning in a half-decent performance, but to our mind, it's James McEvoy's turn as Robbie that should be a contender for an Oscar. It's not perfect, but Atonement is an excellent adaptation and succeeds in bringing some dark, serious moments to the world of costume drama without being too ponderous.
THE GOLDEN AGE OF COUTURE AT THE VICTORIA & ALBERT
Rarely has a museum exhibition been as fun and glamorous as the Golden Age of Couture: Paris and London 1947-1957, at the Victoria & Albert Museum. Featuring 100 frocks from an age where couturiers such as Christian Dior, Hubert de Givenchy and Hardy Amies were at their peak, this provides a glimpse into the more glamorous aspects of post-Second World War life. And the exhibition also looks at the lifestyle of the designers and clientele, with lots of photos to put the styles into context.
SONY'S THE COLOUR ROOMS
Sony Bravia has had great ads and now it has its own space: two specially created venues, in London and Berlin, designed to showcase the "colour like no other proposition" of the Bravia TVs. Created by Sony's agency, Lunch Communications, the UK Colour Room is located in Shoreditch and is being used until December for events and parties as well as to showcase the TVs. The design of the venue is amazing and it is worth a look for this alone.
AND ONE THING WE DON'T ...
Don't get us wrong, we love Facebook and the site is causing some of us to develop serious work/life balance issues in reverse. However, we're getting sick of the general tone of awe and reverence surrounding the brand in discussions about social networking in the wider media. We're now set for weeks more of this following reports that Microsoft is in discussions to buy a small stake in the company. Zzzzzz ...