Media: Things we like

4 AT 25

Channel 4's 25th birthday celebrations have begun early with More4 showing a selection of programming highlights from its illustrious history. Last weekend, we especially enjoyed the late-night showing of the Brass Eye special, which focused on the paedophile hysteria that swept Britain. This was worth watching just for the sight of DJ Neil Fox, then affectionately known as Dr Fox, holding a crab and comparing its brain to those of the average paedophile. We can't wait for a reshowing of Oliver Reed on After Dark.


After years of hype and false starts (including at least one failed trial when the screens broke), CBS Outdoor's cross-track projection screens are finally up and running. The high-definition digital screens are being tested on the Victoria Line at Euston Station and look very impressive. The four-week test period will enable a final testing of the system and, assuming it doesn't blow up, advertisers other than Transport for London will appear on the screens. Then the test for the creativity community to get the most out of the HD moving format will really begin.


Children's programming is having a tough time of it, so it was good to see ITV1 finding a sponsor for its children's output on Saturdays and Sundays. The deal, brokered by Lego's agency Carat, is a great fit, and will see Lego figures from its various ranges (such as Duplo and Star Wars) feature in sponsorship idents. Lego hopes that the sponsorship will raise awareness and sales in the pre-Christmas period.


It's good to have Charlie Brooker back on our screens as he takes a sideswipe at the TV industry. This week's first episode of the BBC4 show took a look at the evolution of TV news through the ages. If past form is anything to go by, the ad industry can expect the occasional brickbat coming its way, although Brooker's criticisms are usually hilarious.



The recent wave of Royal Mail employee strikes show little sign of easing, and the result is inconvenience for millions of consumers and lost revenue for businesses who rely on direct mail for their profits. Neither side is emerging with a great deal of credit from the dispute, and big spenders on business mail and door-drops will surely look at taking their accounts elsewhere. In the meantime, the postal regulator, Postcomm, has issued a report recommending that consumers should be able to collect home shopping and internet orders from their local post offices rather than having them delivered. Another nail in the coffin for Royal Mail.

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