The recently launched Discovery Knowledge channel has a good-looking identity and positioning. Idents, created by the agency Heavenly alongside Discovery, are based on the channel's key themes and feature footage of everything from space exploration to police helicopter pursuits. The clever bit involves a series of annotations on the idents that display information about the programming. A series of break bumpers add to the strong channel identity by taking the form of a quiz to test viewers and surprise them with unexpected answers.
COOL BRANDS 2007/2008
The latest Superbrands-produced book analyses 62 of Britain's "coolest" brands. Brands featured range from Agent Provocateur to Tate Modern, taking in more established names such as First Direct and Chanel. The book looks stylish: it's paperback, but the photography is slick and the histories and analysis of each brand are well researched and informative. An excellent coffee-table read.
ROYAL MAIL'S 'SENSATIONAL MAIL'
It's been a tricky time of late for Royal Mail, but it does have some initiatives to be proud of. The latest issue of its Contact customer magazine, created by Redwood, highlights the launch of its Sensational Mail solutions, which aim to stimulate the senses of direct mail recipients. The magazine features a showcase of great direct mail from around the world, features on how marketers have used the five senses to sell products and on things as diverse as famous recipes and perfumes. There's obviously a sell for Royal Mail's service in helping to create "sensory" market campaigns using techniques to recreate sound, smell and taste, but the whole marketing effort is well-produced and looks like a premium initiative.
BT VISION'S ON MAGAZINE
Competition in the broadband and pay-TV market is hot, and BT Vision is one of the newer entrants. This new customer magazine, created by the customer publishing agencies Future Plus and Zone, is an added bonus for its customers. The bi-monthly title looks the part - its clean, white design fits the cutting-edge nature of the BT product, and the editorial is of good quality. The title combines entertainment and sport content to good effect, with star interviews and big-name writers.
AND ONE THING WE DON'T ...
THE NATIONAL TELEVISION AWARDS ON ITV1
God, this was hard work. Sir Trevor McDonald's painful gags, an ITV love-in for Ant and Dec (who won three awards) and all the usual suspects returning once again to pick up their gongs. The audience, 6.9 million, was respectable, but the show dragged on more than was necessary and wasn't packed with enough quality to keep us hooked.