It's expensive, only has a 2.0 megapixel camera and is not 3G compatible. But who cares? The iPhone has set a new standard of mobile. It boasts numerous slick features, and its bloody great 3.5-inch touchscreen means that mobile internet might actually take off. Apple's offering has already spurred its rivals into action. Earlier this month, 3 introduced its SkypePhone, and Google has just unveiled plans for Android, which could allow free internet on mobiles next year. The mobile phone sector has been dull for a while. The iPhone has given it a kick up the arse. Even if we don't buy one, we're all set to benefit from it.
THE SIMPSONS, SERIES 10: DVD BOX SET
OK, so it's a box set of a series that was aired before the turn of the millennium, but it remains a total feast of TV comedy from a time when the writers were really hitting their stride. It's a commonly held belief that from around series seven to 13, the yellow family was untouchable - and it's true. Plus, a mountain of special features and commentary on each episode takes the viewing time not into hours, but days. Woohoo!
RUSSELL BRAND'S AUTOBIOGRAPHY
The excerpts from the irreverent comedian's autobiography, My Booky Wook, which are being posted daily on Guardian Unlimited, provide a morbidly fascinating account of the foppish star's descent into sex, crack and heroin addiction. Tales of how Brand was bought his first hooker by his father at 17, plus the time he took his dealer into MTV on 12 September 2001 and introduced him to Kylie Minogue while dressed as Osama Bin Laden, make a tragically amusing read.
I'M A CELEBRITY, GET ME OUT OF HERE!
It's that time of year when ITV's top brass rub their hands together. For an hour every night, the ratings sore as the UK sits back and marvels at a bunch of D- to Z-listers (this year including such luminaries as the reality show veteran Katie Hopkins; the former EastEnder Marc Bannerman; and the PR legend Lynne Franks) undergoing a series of stomach-churning bush trials in a pitiful bid to upgrade their celebrity status. Plus, you can't help but smile along with the cheeky chappies from Newcastle who host the show.
AND ONE THING WE DON'T ...
BRANDS ON FACEBOOK
C'mon. Really? What the devil is the point of brands on Facebook? Unless you go and search them out, you don't ever have to come across them as a user. Apparently, there have been more than 100,000 brands that have made pages in the past week. So why are they wasting the money? Who is going to bother? Despite the interweb being filled with nerds, there cannot be that many people who are willing to become friends with a brand (unless, of course, it is to write rude messages about it on its wall).