The best business ideas are the ones that make you say: "Why didn't I think of that?" Green Tomato, a taxi company that bills itself as "environmentally friendly", is just that. Its canny founders secured a fleet of Toyota Prius hybrids and can now target all of those companies that have environmental policies and have pledged to seek green suppliers. Its biggest client to date is BSkyB, and other media owners and agencies are following suit.
Channel 4 has pledged to introduce more quality into its evening schedule, and this excellent drama was the latest example of this. Focusing on the return to the community of a young man who, alongside another boy, had committed murder when just ten years old, Boy A was brilliantly acted, enthralling and made its point without being too clumsy. This made for some uncomfortable viewing at times, but one of the best one-off dramas on TV this year.
We're enjoying using the newly structured Financial Times website, which is offering greater levels of content free. Its offer of up to 30 articles free per month for registered users is a great way to encourage new readers to trial the service and to bring in more casual traffic. This is good news for advertisers, and might even encourage a few users to upgrade to the full paid-for package. The FT will provide strong competition should Rupert Murdoch make The Wall Street Journal's online service free.
ITV'S NEW WEBSITE FOR PLANNERS
ITV has launched a website targeted at the planning community (www.itvmedia.co.uk/planners/integrated planning.asp), its latest attempt to engage with agency audiences. The site looks good and is easy to use. Planners who register can access blogs, film clips and receive research from ITV as well as basic information on deadlines and programme highlights. Now ITV just has to keep it updated with lively stuff.
AND ONE THING WE DON'T ...
THE BBC'S CHRISTMAS SCHEDULE
TV at Christmas is pretty turgid stuff and, judging by the BBC's schedule (announced this week), things won't change much this year. The line-up includes little new material, apart from specials of established shows such as Doctor Who and Strictly Come Dancing. There's even an update of the lame comedy To the Manor Born for real nostalgia buffs. The concluding episode of the Ricky Gervais and Stephen Merchant comedy Extras might provide some relief, but otherwise, the schedule is packed with the safe and familiar. Given that ITV doesn't seem to compete at Christmas, this doesn't bode well for warring families seeking a break from the charades or Only Fools and Horses DVD.