As fans of green-baize action, we're relieved to see that snooker (like darts) is continuing to pull in new sponsors following the tobacco sponsorship ban. Saga's sponsorship of the Masters tournament last week was a triumph - mainly because it managed to get so much blatant on-air branding on primetime, supposedly ad-free BBC. The brand is a great fit with the watching TV audience (surely most of whom must be over 50) and is helping to fund the future of a sport that fills hours of the TV schedule.
GORDON RAMSAY: COOKALONG LIVE ON CHANNEL 4
We found the programme itself a bit boring at times, but Channel 4 deserves praise for creating massive publicity ahead of the live show. Advanced press reports saw supermarkets selling out of scallops and sirloin steak (the two core ingredients on the Ramsay menu), and the broadcaster created a buzz around the industry by sending out a hamper to agencies full of ingredients to enable them to cook along. Channel 4 created a big success here: pulling in an audience of 4.2 million that beat ITV in the schedule.
THE AFRICAN CUP OF NATIONS ON EUROSPORT
International football being played in a warm climate and featuring some of the most skilful players in the world. The Ivory Coast v Nigeria game might not have been the goal-fest that many predicted, but we enjoyed the tournament opener, featuring the hosts Ghana, and Eurosport's team, headed by Gary Imlach. Eurosport has pulled in a major sponsor in the shape of Puma, and while the action might not appeal to those desperate for their Premier League football, it's proving a winter treat.
HARRY HILL'S TV BURP
We're really enjoying the return of Harry Hill's weekly round-up of amusing clips from the week's TV. Perfect Saturday tea-time viewing, Hill's own gags merge well with the well-chosen bits from soaps and other shows from the week. The impressive thing about this show is that it's more than just a lazy voiceover from Hill. He inserts original sketches and songs into the week's events that must take hours of planning. A sign that ITV can do good comedy for a large audience.
AND ONE THING WE DON'T ...
THE LATEST TIMES DVD GIVEAWAY
While The Sun seems to have got it right with its comedy classics DVD giveaways, we can't help feeling let down by the latest Times offer: free episodes of classic children's shows. Maybe this is one for sentimental parents to impress their kids with, but "vintage" glimpses of Mr Benn and Chorlton and the Wheelies didn't do it for us. The accompanying editorial pieces seemed contrived and lame alongside. We much preferred the "Greek monsters" poster in The Observer.