This is what Virgin 1 needed: a high-profile US import to boost its ratings. Backed by an impressive marketing campaign, the first programme delivered a strong 744,000 viewers. And the show itself isn't bad so far. Set after Terminator 2, it features new actors in the roles of Sarah and John Connor, and almost constant action. A welcome sign, along with its move up the EPG, that Virgin 1 might be a success, after all.
MICHAELIDES & BEDNASH WEBSITE
Judging by our recent feature on agency websites, not everyone gets them right. However, we really like the new site from Michaelides & Bednash (www.mandb.com). It opens with a black page offering three options in neon and then some entertaining film of a tap dripping if you select the "hate/risk" option. Elsewhere, there's a no-nonsense outline of the agency's philosophy, client list and awards achievements. The usual contact details are accompanied by an amusing video of Graham Bednash waiting impatiently for a phone to ring.
Students have, at long last, found a social networking site to exchange lofty ideas and, more importantly, to try to plagiarise each other's work. Studyvox.co.uk gives university students in the UK the chance to meet and talk online and find partners for study and socialising. Members can also promote events, post photos, upload music and videos, take part in blogs, polls and quizzes, and form groups. A classified section allows them to buy and sell unwanted items, advertise for work or find a flatmate or houseshare.
The return of the lugubrious cop to ITV1 was a welcome one, both in terms of providing a relaxing end to the weekend that isn't quite as banal as Kingdom and in giving ITV a timely audience boost. "Morse Mk II" brought in an average of eight million viewers. The story was the usual mix of dodgy dons and murdered students against a backdrop of Oxford's spires, but Lewis' sidekick, played by Laurence Fox, adds some bite and sarcasm. We can't wait for the next three episodes.
AND ONE THING WE DON'T ...
ASHES TO ASHES
The return of "Sheriff" Gene Hunt in the follow-up to the Beeb's sleeper hit Life on Mars has turned out to be a rollicking disappointment. The writers have turned Hunt into a parody of himself, quipping his way through some of the most hackneyed dialogue this side of The Sweeney, while leaving plot holes that you could powerslide an Audi Quattro through. And the least said about the irksome Keeley Hawes, who plays the "I'm-so-clever-because-this-is-just-a construct-of-my-mind" psychological profiler Alex Drake, the better. Will she get back to the present day? Is she dead? Is it all a dream? Who gives a damn?