The National Magazine Company relaunched its Cosmopolitan magazine website this week with lots of new features, including the online video service Cosmo TV. The new online video channel features clips from "red carpet" events as well as videos made in-house by NatMags. Cosmo TV also enables Hearst Digital, the new-media arm of NatMags, to sell a range of premium-priced advertising around videos. The ad options for the content include sponsorship, pre-roll ads, ad-funded programming for the service and, in the future, in-video ads.
ITV'S SPRING/SUMMER SCHEDULE
ITV made little fanfare over its schedule launch, and we're a bit unsure over how some of the new documentary stuff featuring the likes of Martin Clunes and Griff Rhys Jones will play with audiences, but the schedule announcement contains some familiar, if hidden, gems. The returns of Foyle's War and Midsomer Murders are especially welcome (and should deliver strong audiences), and Britain's Got Talent, while not exactly our own cup of tea, should prove another ratings success. It's just a shame England didn't qualify for the Euro 2008 finals.
GQ'S PR EFFORT
The Conde Nast title's May edition has been given a concerted push by its PR department. First, its photo shoot with Cameron Diaz took over the whole of page three in the News of the World, then there was widespread coverage of GQ's interview with the Lib Dem leader, Nick Clegg, in which he reveals that he bedded more than 30 women before he met his wife. In case you don't already know, GQ is on sale at all good newsagents from Thursday.
EMPIRE'S MAY EDITION
Bauer's Empire film title is usually top of the pile when it comes to putting together special issues, and its May edition is no exception. A feast for Indiana Jones/Harrison Ford fans, the package includes a special cardboard cover, a lovingly created collector's book and interviews with all the players involved in the new Indiana Jones film. The issue also includes coverage of the 2008 Empire Awards, so it's a feast for movie fans.
AND ONE THING WE DON'T ...
THE BBC'S EASTENDERS ADS
The BBC is doing its best to stop us listening to stations such as Radio 5 Live by broadcasting intensely irritating promotions supporting the return of Ricky and Bianca to its BBC1 soap EastEnders. Putting aside the issue of aggressive cross-promotion of BBC TV programmes on BBC radio, a screeching Bianca at 7 o'clock in the morning is not a welcome thing. These spots seem more likely to alienate, rather than motivate potential viewers.