CondeNet is giving Vogue.com a very stylish makeover. The new site will have blogs written by fashion gurus such as Paul Smith and Lara Bohinc, increased video content, including two Vogue videos posted every week, and new sections for beauty and jewellery. There will also be a number of new interactive functions, such as a tool to let users vote for their favourite look from the catwalk and a magnifying tool to let them examine the detail of clothes pictured on the site. Also, there's more advertising space, with ads appearing inside an inverted "L" shape to clearly distinguish advertising from editorial.
John Nettles was back in storming form as DI Barnaby in the relaxing Sunday-night ITV1 murder mystery. Its audience of 7.4 million trounced Miss Austen Regrets on the BBC and just goes to show that the Midsomer formula isn't broken yet. Though Nettles and co camped it up on the set of a French costume drama, the producers seemed to have toned down the body count and the expensive pyrotechnics (helicopters and rockets) of previous outings in favour of more intimate proceedings. Long may this continue.
What Love is a brilliantly funny new novel by the American writer Paul Meyer, tackling weighty issues such as advertising, illegal immigration and groping granddads. Stephen Bourjilay, a design engineer, is close to a nervous breakdown, while his wife, an advertising guru, spends her time obsessing over the best way to market pine-scented cat litter. Published by Saqi Books, it's the first novel by Meyer, who is a former advertising copywriter in the US and currently works in London for the communications agency Gyro International.
GTA IV OUTDOOR CAMPAIGN
The hype around the new Grand Theft Auto game has been unrelenting, but the games publisher Take-Two Interactive (the owner of the Rockstar Games brand) has supplemented the usual press and TV activity with some impressive one-offs. These include striking giant posters on CBS sites attached to the side of the Hotel Figueroa in Los Angeles. Guaranteeing local impact, no doubt, but also creating acres of coverage across web communities and newspapers.
AND ONE THING WE DON'T ...
THE POUNDS 85 BURGER
We hate the idea of Burger King's cynical burger stunt. The initial announcement that it would be producing an £85 burger treated consumers with contempt, and then the way BK tried to create further hype by saying it wouldn't use foie gras in the burger infuriated us. We much preferred the days when the "burger wars" were about who could market the cheapest cheeseburger as opposed to fatuous PR stunts and posh McDonald's uniforms.