Hearst Digital has launched a major new lifestyle website that will bring six of The National Magazine Company's women's magazines online. Allaboutyou.com houses the sites for Good Housekeeping, Country Living, She, Prima, Coast and House Beautiful magazines, and is targeting women aged between 35 and 60. Hearst has secured a number of high-profile launch advertisers, including Olay, Nivea, French Connection and Disney World Florida.
CHANNEL 4'S NEW FOOD WEBSITE
Following on from Channel 4's Big Food Fight season featuring the celebrity chefs Jamie Oliver, Gordon Ramsay and Hugh Fearnley-Whittingstall, the network has commissioned a new interactive food website, the Big British Food Map. Users can pick and recommend their favourite restaurants and food stores, and the Channel 4 food critic Andrew Webb will review markets, cafes and restaurants. The mini-site, www.channel4.com/foodmap, went live this week.
MARIE CLAIRE GOES GREEN
IPC's Marie Claire is turning 20 this year, and it's a very principled 20-year-old at that. The June issue of the magazine focuses on green issues. It comes wrapped in a recyclable brown paper bag, with the rallying cry "Eco chic goes glam". The magazine profiles A-list eco activists and interviews real-life eco warriors. Sadly, the magazine won't be using recycled paper, because it just isn't glossy enough - but it will be using paper from sustainable forests.
NEW SERIES OF PEEP SHOW
In the first episode of the new series, aired on Channel 4 on Friday, Jeremy, played by Robert Webb, sorts out a date for Mark, played by David Mitchell. Mark and his date return home to discover the same burglar who'd ransacked the property the previous week is back for more. Meanwhile, Jeremy is forced to confess to his ex-girlfriend that he has chlamydia. The boys discover there's nothing like an STD and a siege situation to kill all hope of romance.
AND ONE THING WE DON'T ...
For those of us who aren't snooker fans, the TV schedule put a bit of a dampener on an otherwise sunny Bank Holiday weekend - quite literally in the case of ITV1's Flood. In the drama, a 26-ft high wave is powering its way down the North Sea and heading for London and nothing can stop it. The two-part drama was originally made as a feature film, but its cinema release was shelved when life mirrored art and Britain was actually flooded. While Flood picked up high ratings and should be lauded for its ambition, the script was pretty awful and it seemed to go on forever.