Thelondonpaper's 'More Free Thinking' book
While times are hard in the newspaper market and even hitting the free sector, it's good to see that thelondonpaper is maintaining its marketing effort with this hardback book compiling the best creative solutions it has put together for advertisers. The body of work, including campaigns for Cadbury, Levi's and Motorola, covers a range of activity from new ad formats through to sponsorship and online, and the whole look and feel of the More Free Thinking title is of premium quality. A good way for thelondonpaper to celebrate its first two years of trading.
The return of Harry Hill's TV Burp
We enjoyed the first episode of TV Burp last Saturday and, judging by the viewing figures, the rest of the audience did too. Harry's usual mix of sharply written and surreal observations on the week's soaps and other big TV events attracted more than 6.2 million viewers, up 700,000 on the final show of the last series. Hill's success is a sign that quality comedy can still attract a good peaktime audience and is providing strong competition for BBC One's Strictly Come Dancing.
Absolute Radio's trade campaign
Absolute Radio might be facing legal action over its name and brand, but we've been very impressed with its launch activity (even down to the ad campaign created by Albion). However, the real icing on the cake was Absolute targeting media agencies with the surprise delivery of guitar cases filled with a variety of sweet treats. The idea might have been a bit odd but was in keeping with the new brand positioning and welcomed by guitar owners across the media agency world as the cases were of top quality.
Future has revamped its website TotalFilm.com with a stellar cast of new features that will keep even the most hard-to-please film fans entertained. The new site offers exclusively shot interviews with film stars and directors, a database of film trailers and new and improved navigation tools. Future promises more innovation for advertisers, including site-wide ad takeovers and "film hub" specific campaigns.
AND ONE THING WE DON'T ...
Boursin idents on 'Lady Killers'
We remain fans of ITV3's detective dramas and the recent Boursin idents, supporting crime drama on the channel, have raised the occasional smile. However, we felt it was insensitive to run the idents, which show body parts scattered around the screen in a light-hearted way, around this hard-hitting factual series. The first show, presented by the crime writer Martina Cole, featured footage on the Moors Murderer Myra Hindley. Not a great fit with the tongue-in-cheek Boursin breaks, which should be confined to the likes of Midsomer Murders.