Media: Things we like

Absolute Radio promotion

It's common for radio stations to run tie-ins with cab drivers, but Absolute DJ Christian O'Connell delivered one of the better ideas this week - inviting London Black Cab drivers to race to Absolute HQ in Golden Square to win one of 100 free digital radios. The activity highlighted Absolute's tie-up with the Pure brand, while driving awareness of digital radio. It also fits with Absolute's commitment to build closer interaction with sections of its audience. Maybe this will prompt a few cabbies to switch the dial from talkSPORT.

Channel 4's autumn presentations

Times might be hard in the TV market, but Channel 4 is not scrimping on this year's autumn trading presentations for agencies and clients. For three weeks, it has hired The Violin Factory, one of the homes to feature in its Grand Designs show, to host the market and present its case before providing lunch and copious amounts of wine for its clients. The house, which was worth £6.8 million when last valued, provides an appropriately grand setting, though it will be interesting to see if this converts into revenue for next year.

O2's latest music deal

We're big fans of O2's forays into live music, via sponsorship of The O2 in Greenwich and its Wireless Festival in Hyde Park, so we were pleased to see it sign a £22.5 million deal with Live Nation, which will see 11 music venues across the UK rebranded as O2 Academy. The company will use the deal to push its priority tickets for customers service, and it looks set to back the sponsorship with some major advertising activity - so this could be good news for the ad industry all round.

The return of I'm A Celebrity ...

We're still getting into ITV's I'm A Celebrity ... Get Me Out of Here!, with its mix of OK celebs and non-entities, but it's already providing excellent ratings for ITV. The first show pulled in close to nine million viewers and this is set to grow as the action unfolds. Ant and Dec do their usual professional hosting job and there is a plentiful supply of bugs and bickering to keep viewers hooked. Its return will also provide some light relief for those bored of tabloid X Factor and Strictly Come Dancing coverage.


Confusion around the launch of Project Kangaroo

The new video-on-demand service could offer a boost to advertisers and to TV as a whole, but its launch is still bogged down in an investigation by the Competition Commission and has now been hit by the departure of its chief executive, Ashley Highfield. A March launch for the service is being tentatively talked about, but until the competition issues are cleared up and the situation on deals for ad space around the service resolved, advertisers and agencies shouldn't get their hopes up too much.

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