As fans of The Times' Monday football supplement, The Game, we've been enjoying its sponsored "spot the pie" competition in recent weeks. A neat idea from the Brampton Pie Company takes a small sponsorship budget a long way in a witty play on the "spot the ball" tradition. An image of a Brampton's pie is hidden somewhere within the supplement and the reader who spots it and is drawn out of the hat wins a month's supply of pies. We've yet to land the prize, but haven't given up hope.
Drag Me To Hell
Sam Raimi makes a welcome return to the horror genre after achieving global success with the Spider-Man franchise. The Evil Dead director has come up with an entertaining film that tells the story of a female banker who makes a selfish choice and is sucked into a world of pain. The film is a rollercoaster of entertainment from the start and, despite being a gore-fest, provides as many laughs as shocks throughout.
The launch of Amazing Radio
An interesting new DAB radio station has been launched that only plays music by unsigned singers and bands. Amazing Radio will play songs uploaded to the music website amazingtunes.com. The station has around 15,000 tracks, all of which can be downloaded with 70 per cent of the revenue going to the artist. While this is great news for the artists involved, there is a downside - the station replaces the birdsong broadcast that has, for the past year, filled some of the vacant capacity on the Digital One network and boasts a cult following.
O2 song tagging
O2's latest radio activity, following a deal with Global Radio, IPC ignite! and Bauer Media, is very impressive. The mobile company is promoting its service of priority music tickets for its users with a new idea called "song tagging", which involves automatically running an O2 priority ticket message after any song by an artist performing at an O2 venue. After the message, the next song on the station playlist kicks in. O2's content agency, Drum, deserves credit for developing the concept.
AND ONE THING WE DON'T ...
Britain's Got Talent in the headlines
Not that we mind the stories about the aftermath of the successful talent contest, but newspapers are annoying us by taking the easy route and using the show as a lazy reference point for unconnected stories - leading to lines such as "Britain's got expenses" and "Britain's got Browned off" appearing across the news pages of most papers. Now it's finished we have the start of Big Brother to look forward to. So how long before we have to read the first Big Brother house reference in a political headline?