True, the practice of newspapers promoting themselves with free DVDs has never totally gone away, but in the past year or two there has been lots of worthy talk about building brands and editorial content rather than lavishing cash on such one-off exercises to build circulation. But News International, to name just one newspaper group, seems to have returned to this practice with great enthusiasm. In the last week, we've bagged a free Withnail and I (pictured) DVD with The Sunday Times and The Sun's Walking With Dinosaurs discs are handy bribes for the kids. Long may it continue.
Absolute Radio's coverage of the Isle of Wight Festival
Absolute Radio set up camp on the Isle of Wight last weekend to give its listeners the tastiest bits from the festival. While the sun blazed, Absolute Radio's Ben Jones caught up with the likes of The Prodigy, The Ting Tings, Paolo Nutini and Razorlight frontman Johnny Borrell from his lovely VW campervan. As well as broadcasting the full headline sets from the Stereophonics and Simple Minds, music junkies could also listen to live performances throughout the three-day festival and view exclusive stage and backstage pictures. Let the festival season begin.
Ofcom's radio consultation
While Ofcom doesn't always get it right, it's good to see that it's considering making changes to its Broadcasting Code to create more commercial opportunities for radio stations. These could include the ability to run promotions offering music downloads, which could open a new, and much needed, revenue stream for commercial stations.
Sky1's promotion of The Take
At a time when many broadcasters are making cuts, Sky1 is investing greater amounts in original drama, the latest being the East-End crime series The Take. Credit should go to Sky for its creative promotion of the drama with a couple of ads in Monday's Metro that linked through to a Sky1 website for The Take. One was a spoof ad for an East-End tailor with a website address for "Jimmyssuits" and the other for a hair salon called "Maggiessalon". A step beyond the usual new programming promotion.
And one thing we don't...
Cristiano Ronaldo's outfits
We're a bit fed up of all the sanctimonious coverage of footballer Cristiano Ronaldo's £80 million transfer to Real Madrid, but then it is a big deal and there's little else to fill the sports pages with. But day-in, day-out, we're being subjected to pictures of Ronaldo cavorting around LA and Las Vegas nightclubs wearing extremely dodgy designer clothing - including tight jeans, red leather jacket and a zip-up white wool jumper with no shirt underneath. All of which goes to prove Paul Calf's maxim: "You can't buy class - except maybe in Halfords."