Media: Things we like

ZenithOptimedia's 'talent' award

Media agencies are constantly talking about nurturing talent, so it was good to see one of them living up to the hype. Last week, ZenithOptimedia saw off competition from the likes of Barratt Homes and McDonald's to scoop the "Best Talent Strategy" at the annual HR Excellence Awards. The judges awarded the agency for its "transformative approach to talent", adding that it stood "way out for its fresh approach". Congratulations to ZenithOptimedia's director of talent, Lara Ashworth, and the rest of the agency.

UM London's Michael Jackson campaign

UM London's Diversity Unit developed some interesting activity to promote the 2009 Black Entertainment Television Awards, which aired last weekend on digital TV. The show had turned into a tribute to Michael Jackson and the agency's team responded rapidly by buying radio and outdoor space as well as briefing street teams to get out in London to engage in a word-of-mouth campaign while distributing 100,000 Tube card wallets. Fast-turnaround activity that hit the target audience.

Living's Four Weddings game

Living TV's new summer commission, Four Weddings, follows four brides who have agreed to judge each others' weddings. Living's agency Goodstuff has, along with the technology company Monterosa, developed an interactive game that uses "second screen" technology to enable viewers to play along with the show, by rating the weddings as they happen and sharing opinions with other viewers on a live comments board. A great use of technology to encourage a social TV experience.

The latest video games report

Video games, like TV, have come under fire recently for being an unhealthy occupation for children. So it was good to read a report this week from the US children's group the Joan Ganz Cooney Centre that says video games "show significant potential to promote children's development". The report advises educational and healthcare professionals to use these benefits to better effect. It could be some time before we see Halo becoming part of the curriculum, though.

AND ONE THING WE DON'T ...

Roger Federer's Nike 'Wimbledon collection'

We're big admirers of Roger Federer, especially after his epic and record-breaking triumph against Andy Roddick on Sunday. But Nike's "tailoring" for him is becoming increasingly ludicrous. We can just about put up with the ridiculous gold trimming on his shirts, but the jacket he's wearing looks absurd to us. Nike says it is a "modern interpretation of a classic military silhouette from 1965", but we think it makes him look more like K-Fed than R-Fed.

Topics