Media: Things we like

DORITOS CAMPAIGN.

The folks at Doritos have taken "inspiration" from their sister brand Walkers' "do us a flavour" campaign and are getting snack fans to guess the flavour of its latest product. Doritos is adding an incentive for crisp munchers to take part with £20,000 up for grabs for those who guess correctly. The campaign, called iD3 and created by Initials, will launch on 21 July. If Doritos has half the success Walkers did, it should make a packet out of the activity.

BBC BONUSES SUSPENDED

It's good to see the BBC Trust finally acting to bring the BBC into line with the real world by suspending bonuses for ten of its most senior executives, including the director-general, Mark Thompson. The Trust has imposed the ban on bonuses until further notice and the Trust chairman, Michael Lyons, has also suggested that some BBC star salaries are excessive. As usual, it has taken the BBC longer than its commercial rivals to act on this but at least it has done the right thing in the end.

ENGLAND'S ASHES FIGHTBACK

Sunday's great escape for England against Australia (earning a draw when defeat seemed certain) not only made for stunning entertainment but also ensured that the interests of spectators and advertisers will be maintained throughout the series. With England going into the Lord's Test with little prospect of a victory (it last won there against Australia in 1934), the draw in Cardiff will keep brands interested in supporting the action.

VIRGIN MEDIA'S HD CHANNELS

It's good to see Virgin Media's continual investment in its TV services for subscribers (access to the iPlayer and ITV Player have been highlights). Now the platform is investing in its high-definition offer with the launch of four new channels in HD at the end of July (Living and FX being two of the most sought after). Sky's HD offer remains impressive but there are signs that Virgin is now competing and the fact that it doesn't charge extra for HD viewing could help drive subscriber numbers.

AND ONE THING WE DON'T ...

THE NEWS INTERNATIONAL 'PHONE HACKING' SCANDAL

Just when newspapers begin to build reputations and circulation again (thanks to The Daily Telegraph's MPs' expenses stories), along comes an even larger storm to spoil the momentum. Whatever the rights and wrongs of The Guardian's expose of alleged use of phone tapping by News International (and NI is vigorously contesting some of the content of the story), it could do severe damage to the reputations, and commercial fortunes, of the national press (just as the phone-in scandals hit the fortunes of TV companies a couple of years ago).

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