It's not often that men consult manuals and more's the pity. But hopefully the October edition of the NatMag title Esquire will change some old habits. The issue is, in fact, a 104-page man manual on how to do just about anything, from taming a lion to mixing a martini - vital skills for any self-respecting male needing to get out of a tricky situation. While the edition is a one-off, the manual theme will continue, with a special mini manual, Esquire's Black Book, set to appear in every issue from December onwards.
Karl Lagerfeld's cover for Wallpaper*
Karl Lagerfeld has given people a whole new reason to pick up a copy of IPC's Wallpaper* magazine. The October issue, guest-edited by the stick-thin, pony-tailed fashion designer, allows readers to peek under the clothes of the Dior-clad male model featured on the front of the magazine by peeling off the cover. And as if that wasn't exciting enough, there's also an edition of the title with an equally innovative, if less titillating, cover by the designer Philippe Starck.
Guardian's eco site revamp
The Guardian is continuing to invest in its online offering and has given its environment website a thorough spring clean with a rebrand. The new site, EnvironmentGuardian.co.uk, gave the Foreign Secretary, David Miliband, a grilling this week with a live question-and-answer session. As well as news coverage and tips on how to be green, it also has new features such as a data store, videos and a research directory for the more eco-minded among us.
MTV's youth culture site
Young people are the Holy Grail of advertising, but keeping up with what's hot and what's not could become a full-time job. MTV has cleverly come to the aid of brands and marketers labouring under the misapprehension that mashing is something you do with potatoes. A helpful guide to youth culture is at hand in the shape of MTV Sticky, a website with advice on trends and managed by an in-house team who work with young people. The information can be accessed by brands and marketers for free and it's backed by the MTV owner, Viacom Brand Solutions International.
AND ONE THING WE DON'T ...
Hitler and advertising
It's a truth universally acknowledged that Hitler and advertising don't mix. A case in point is a German Aids awareness ad showing a woman having sex with an assortment of dictators including the Nazi leader and Stalin. Aids organisations have condemned the campaign, saying that it adds to the stigma already surrounding the disease by appearing to liken people with Aids to mass murderers. The ad is for the German Aids awareness group Regenbogen eV.