The BBC Trust's future has been called into question lately, but this week it reacted to the debate over BBC salaries with uncharacteristic firmness. The Trust's chairman, Sir Michael Lyons, pledged to curb the "excessive salaries" paid to senior executives and on-screen talent at the corporation. It remains to be seen if his intervention on the salary issue is enough to save the Trust's bacon should the Tories win the General Election. However, his claim that the BBC is no longer interested in audience share will have commercial broadcasters watching avidly to gauge whether this stance is also adopted by BBC TV schedulers.
The latest issue of Love
Conde Nast's twice-yearly style title Love has created a stir with its latest issue, generating acres of PR for its naked shoot with eight models including Kate Moss and Naomi Campbell. Which is, of course, just what advertisers want to see. There's some strong content too, including a piece on Donatella Versace that reveals some great insights into the workings of the fashion house. And, even in a tough market, the title remains satisfyingly fat, weighing in at 338 pages.
Strong commercial television
The crap weather and constant stream of reality shows is at least benefiting someone. This week's IPA Trends In TV report reveals that commercial channels increased their share of TV viewing in the fourth quarter last year to 62.7 per cent. This was partly down to a strong performance from ITV, but the main growth came in the viewing of non-terrestrial channels - good news for advertisers, perhaps, because the report also shows that more young people watch multichannel than terrestrial TV.
We're enjoying the third series of Mad Men, especially some of the more advertising-related storylines. Sterling Cooper's efforts to win Pepsi's Patio diet cola account is making us smile, while the tensions between its new English owners and the rest of the agency is making for some awkward moments that still carry some resonance today. Given that it's buried away on BBC4, though, Sky+ and iPlayer are useful when trying to follow the series.
AND ONE THING WE DON'T ...
The London Weekly
It's already taken a mighty battering since launching last Friday, but we've got to add that, in our opinion, The London Weekly, the latest freesheet to hit London streets, is one of the worst launches we've ever witnessed. So bad, in fact, that many are speculating that its appearance was merely an elaborate stunt by a rival or brand set to unveil a new campaign. Commuters complained that it was hard to find a copy but, once they had, critics claimed the design could have been created by four-year-olds and that the "news" wasn't worth reading.
At times, it was hard to distinguish between editorial and advertising, but then both looked shocking.