A while back, we wrote about the involvement of Drum PHD's Simon Wells in the production of a small British film called 1-2-3-4. So it's good to report that the film, about the fortunes of an aspiring indie band, has now hit cinema screens and is garnering some very positive reviews. Co-produced by Wells alongside the film company Carson Films, 1-2-3-4 features a young British cast and portrays its London locations and music of the recent past with wit and affection. Definitely worth checking out for fans of British film and the Britpop era.
Paddy Power's outdoor ad
Despite losing a load to the bookies at Cheltenham, we were impressed by Paddy Power's "Hollywood"-style outdoor ad overlooking the racecourse. Measuring in at 270 feet long (some 75 feet longer than the Hollywood sign in Los Angeles), Paddy Power claimed that the ad is the longest-ever billboard in history. The sign created quite a stir around the course and contributed to what was a record-breaking week for the bookmaker. We hope the sign makes a reappearance next year and that our fortunes improve.
3D TV developments
Good news for TV as Sky has announced that its new 3D TV channel will launch in pubs for Manchester United's Easter game against Chelsea on 3 April. And Virgin Media is also investing in the technology with confirmation of plans that it will offer subscribers 3D content via its on-demand platforms. With pubs and homes expected to be full of viewers wearing dark glasses within months, it will be interesting to see how quickly advertisers jump on board the new format.
The return of South Park
Amazingly, the animated series South Park is now in its 14th season and new episodes have returned to Comedy Central on Friday nights. Still hilarious after 200 episodes, the new series of South Park has already created controversy in the US with reports suggesting that Electronic Arts, the video games company behind the Tiger Woods PGA Tour Golf series of games, is considering legal action after the first episode, "Sexual Healing", parodied sex addiction and the recent sex scandal surrounding Woods.
AND ONE THING WE DON'T ...
Starbucks' iPhone app
Apple is currently running an ad promoting a host of useful locator apps for finding stores and restaurants via the iPhone. But the presence of a Starbucks app seems unnecessary given the dominance of the US coffee chain on the UK high street. Who needs an iPhone app to find the nearest Starbucks? Surely coffee fiends only have to turn left or right on any given main road in a major town before finding a Starbucks within 50 metres. Even though it's free, we won't be downloading this one.