Media: Turkey of the week - The Bank/Bill Hills

Ian Darby will never bet at Bill Hills ever again after watching its latest "I will" campaign by The Bank:

"William Hill seems desperate to inject some quirky personality into its brand but is failing miserably with this football-related campaign. Its constant rotation on sports channels is driving me mad as it rams home every football fan cliche while making the amazing link between the word 'will' and its brand. Paddy Power is now collecting my considerable losses each week."